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Mobile Influencing In-Store Sales for National Retailer

Mobile, Trends, Omnichannel Marketing, Retail, Data

by Rachel Merkin April 23, 2015

We have just released our latest client case study, focusing on a leading department store with more than 100 locations across the United States and highlighting the impact of mobile influencing in-store sales.

mobile influencing offline sales for one national retailerThis national department store ran a multi-channel 10% off campaign to drive in-store sales via printable and mobile coupons. The retailer incorporated RevTrax digital promotion intelligence to coordinate a seamless experience across all channels and devices, and based on the campaign’s performance analysis from RevTrax, the retailer shifted marketing spend to higher-performing channels for a second campaign, which yielded even better results.

Overall highlights and learnings from both campaigns include:

  • More than $2 million in total revenue
  • 33,000+ coupons distributed
  • 65% of sales and 60% of transactions generated by coupons accessed on mobile device
  • Consumers on mobile device had 22% higher average order value
  • 70% of total sales driven by paid search
  • Highest average order value driven by paid search

Check out the full case study here!