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How Social Media Impacts Holiday Shopping


by Randy Malluk November 20, 2013

socialDid you know that 55% of Twitter users will use the social media platform to discuss gift ideas this holiday shopping season? Social media has become a place where consumers interact with their brands online. Whether to air grievances, discuss products with other consumers, or stay up to date on the latest deals Social Media has been an ever-evolving platform, and this year it seems that social media will begin to have a truly significant influence on where consumers shop.

According to a recent report by InternetRetailer.com:

  • 55% of respondents to a recent survey indicated that a brand's Twitter posts actually influence which retailers they buy from.
  • 65% of respondents indicated that they purchased a specific product because of something they saw on Twitter.

For this holiday shopping season, be sure your social media presence is consumer focused. Offering a coupon or discount through social media is a great way to see which social media channels influence your business the most, while incentivizing consumers to buy in-store or online. With a short shopping season this year, social media provides immediate opportunity for action with the potential for big results. Check out Internet Retailer for more information on social media's consumer influence.