The RevTrax product team is working on a bunch of products that are going to further innovate the RevTrax platform and solve a wider range of our clients’ challenges. Here’s a look at what’s on tap for the first half of 2014.
A/B Promotion Testing
Everyone who has used A/B testing knows the value this technique offers. Unlocking insight on the best performing promotion out of a group promotions is an arduous task consuming hours of monitoring, reporting, switching and calibrating. We want to make it easy to glean the same insight from traditional A/B Testing, but in an automated fashion. We’re developing a solution that will be configurable and listens to what matters to you whether it’s clicks, prints or social activity. You set it and it will optimize according to your business goals.
Consumers view, print and redeem your promotions. Wouldn’t it be great to learn more about them? Data points like frequency of purchase, categories they are most likely to purchase in and recency are a great way to target consumers with more relevant offers. With our new product - soon to launch – we can enable promotions with a data layer to collect user intelligence seamlessly and with ease, without personally identifiable information. We’re building in advanced features and configurable user flows to compliment and offer the best user experience possible for your consumers. This product will unlock valuable insight into your consumers like never before … oh and one last thing, we can enable this feature on existing promotions!
This is just the tip of the RevTrax product iceberg. Check back soon for more updates.