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Meet eReceipt Rewards

CPG, eReceipt Rewards, eCommerce

by Nick DeStefano April 14, 2020

A Solution for Brands Without Direct-to-Consumer eCommerce Capabilities

With stores closing worldwide, eCommerce has become paramount. How else can companies provide consumers with continued access to their favorite brands? Unfortunately, most CPG brands don’t have the capability to directly sell to the consumer.

This is why we are introducing our newest product, eReceipt Rewards! eReceipt Rewards allows brands to deliver consumer offers redeemable at any online retailer without third-party dependencies or technology integrations. With this solution, CPG brands are able to:

Support Their Business and Their Retail Partners:

Mass store closures have created a consumer environment that is more e-commerce focused and probably will be for some time. Uncertainty can lead to panic; however, this is the perfect opportunity to pivot instead. As brands navigate these uncharted waters, supporting their own business is number one, but providing support to retail partners is also important. eReceipt Rewards allows brands to tackle both tasks by helping to drive both initial and incremental sales.

Increase Shopper Knowledge:

Being able to gather this type of consumer info is like climbing the Mt. Everest of online shopping data. This gives brands access to the personal inboxes of current and potential consumers. According to AdAge, "numerous studies have shown that customers are willing to provide personal information when there is a compelling reason to do so."

Using eReceipt Rewards will assist brands in capturing first party purchase data and can be used to push that to their own internal CRM systems. This allows brands to become smarter about their consumers and provide offers that are more relevant to individual buyers.

Deliver Smarter Offers via AI:

Now more than ever, personalization is one of the most effective ways to a consumer's heart. With behavioral targeting being affected by the movement away from third-party cookies, marketers need another option to help provide unique experiences to individual consumers with different buying habits.

eReceipt Rewards allows brands to leverage our AI technology to deliver dynamic, targeted offers to consumers based on price sensitivity. In a world where sales are shifting towards eCommerce, this solution also allows these offers to be redeemable at any online retailer.

The newfound ecommerce landscape has led many companies to seek out intriguing solutions to help ease the stress unexpected circumstances can bring. eReceipt Rewards is just another innovation from RevTrax to help make marketer’s lives easier and allow them to pivot quickly to an everchanging environment.

To learn more about eReceipt Rewards, click here or reach out to one of our specialists using Demo button below to learn about next steps needed to get your brand on board!

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