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How an Offer Management Platform Can Enhance Customer Segmentation

by Jonathan Treiber December 13, 2018

Delivering offers to segmented groups of customers can be a challenge without the right resources. Dynamic email sent from an offer management platform can allow marketers to connect with their audience on a 1:1 level by sending the right offer to the right person at the moment of open, with no need for manual segmentation.

The RevTrax Offer Management Platform (OMP) expedites personalized offer distribution to customers. Fully-trackable promotions are delivered using data science and machine learning, with path-to-purchase insights being sent back to your customer relationship manager (CRM).


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Personalize Emails with an OMP

Brands and marketers strive to personalize emails with the buyer’s name and interests to entice them to open the offer. Brands that personalize promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than those that do not customize¹. However, when delivering emails to specific segments with personalization and unique offers, tracking can be cumbersome and messy.

An offer management platform allows your brand to unify offer management, promotions strategy, and digital execution to guarantee that personalized offers tailored to target demographics are delivered only to them.

Secure Customer Segments for Insights with an OMP

Over-redemption of offers can be disastrous. In the case of email offers, for example, recipients often forward an unprotected offer to family and friends so they too can enjoy the benefits.

Fraudulent offer redemption can also skew customer data and insights, crippling future marketing strategy and campaign planning. An OMP can help with secured segmentation based on consumer profiles and behaviors that can give you a more representative sample of audience demographics for your products and services to launch more effective campaigns.

The RevTrax Offer Management Platform secures your offers with single-use links, customizable print limits, individualized barcodes, predictive fraud alerts, and more while keeping your customer data organized and disabling any codes that are forwarded.

Related Reading: How Email Marketers Can Prevent Coupon Fraud Using an Offer Management Platform


Integrate The RevTrax Offer Management Platform with Dynamic CRM for Upsell Opportunities

Offers in dynamic emails are derived from a customer’s purchase history, path-to-purchase, browsing behaviors, and more. RevTrax Offer Management Platform enables marketers to distribute promotional offers to customers while tracking behaviors to look for upsell opportunities.

Customers who redeem offers in-store are more likely to make additional purchases. RevTrax technologies, paired with the data-driven insights, can help determine which customers receive what offer automatically, saving marketers and brands valuable time and resources to spend on developing the marketing strategy.


The RevTrax Offer Management Platform is a cutting-edge solution designed to help with segmentation while giving brands and marketers additional insights. To start using our Offer Management Platform, contact us today.

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Jonathan Treiber is the CEO & Co-founder of RevTrax


Sources:
¹ https://www.prnewswire.com/news-releases/new-insight-from-experian-marketing-services-helps-brands-prepare-for-the-holiday-season-300318022.html