‘Tis the season for holiday shopping! With Black Friday right around the corner, marketers are already setting their strategies for successful holiday promotions. A good economy indicates that the holiday season will deliver significant rewards to smart marketers. According to an October survey by the International Council of Shopping Centers, consumers will spend $807 billion during the holiday season. That’s an increase of 4.5% over last year. It’s not even just gifts; $122 billion will be spent on food and beverage.
So, how will marketers ensure that their brands capture a significant piece of the holiday pie? Promotions and incentives will play a large role in driving spending this year. Smart marketers will examine trends from last year to see where they can be most successful and where opportunities exist to increase their impact.
At RevTrax, we recently released a report on holiday promotions across digital channels. We studied data from almost 2,300 promotional campaigns from 180 brands that were delivered in October, November and December of 2016 and 2017. Click below to download the report to read the results and key insights from the study:
Jonathan Treiber is the CEO & Co-founder of RevTrax