RevTrax partners add in-store digital offers to store locator searches, and connect the dots between online contacts and offline purchases.
A marketer was interested in measuring the effectiveness of the store locator tool to determine whether a consumer that looked up a store location went in-store and made a purchase. The key was to connect an online product search to a store lookup and subsequent purchase, engaging customers via the store locator tool and measuring resulting in-store conversion. With this data, the marketer could prove ROI and drive trial products with retail customers.
RevTrax implemented the SmartOffers platform and used a zip code API to provide the consumer with the five closest stores when they downloaded a digital offer. RevTrax SmartOffers was also integrated into the local retailer search through the store locator provider so that when consumers used the store locator tool, they were automatically given an offer that could be redeemed in-store.
The marketer used RevTrax SmartOffers to connect the dots between online search and offline purchase, leveraging the store locator tool as both a means to gather important consumer data, and as a vehicle to deliver attractive digital offers to drive in-store purchases. The marketer not only engaged the consumer in a new, efficient manner but also had an accurate, data-driven method of measuring ROI.