RevTrax CTO Discusses AI Implementation

AI & Machine Learning for Coupons

Our CTO Greg Hansen was featured in TechTarget discussing the ins and outs of Machine Learning implementation. Author Maria Korolov highlights the barriers to entry for many tech companies and how Greg overcame them to build out our Offer-AI solution. Below you will find a short excerpt from her piece “More to machine learning platforms than meets the AI.”

…”Software vendor RevTrax, which helps retailers like Men’s Wearhouse run marketing promotions and offer coupons, discounts and other incentives, began offering its clients a way to personalize these promotions to individual customers. To gather insights on customer behavior patterns and buying habits, RevTrax first called on data already housed in its traditional analytics system.”…

Find out how Greg and team accomplished this task in the full version of the article linked out below! If you have any questions feel free to reach out to us directly at hello@RevTrax.com.

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