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RevTrax Blog

What Is An Offer Management Platform (OMP) and Why Do Brand Marketers Need One?
Brands today are tasked with running many different marketing campaigns to reach diverse audiences, increasing the need to distribute offers at scale. However, too often marketers leave offers ...
January 25, 2019
Control, Measure, and Save: 6 Key Benefits of an Offer Management Platform
Over 2 billion offers are redeemed by United States consumers annually¹. Marketers who do not take the proper measures to secure offers put their organization at risk for lost revenue through ...
January 17, 2019

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4 Retail Industry Challenges and Solutions for Enterprise Marketers
Enterprise retailers strive to increase ROI of marketing campaigns by understanding customers’ path-to-purchase and how to engage them every step of the way. While 96% of Americans shop online, ...
January 10, 2019
How an Offer Management Platform Can Enhance Customer Segmentation
Delivering offers to segmented groups of customers can be a challenge without the right resources. Dynamic email sent from an offer management platform can allow marketers to connect with their ...
December 13, 2018
3 Ways to Optimize Affiliate Marketing Campaigns with an Offer Management Platform
Affiliate marketing campaigns are a great way to attract new customers who might be unaware of your brand or offerings. However, when your promotions are distributed through different publishers, it ...
December 6, 2018
Protect Your Holiday Offers with the RevTrax Offer Management Platform
For the last several months, brand advertisers have been carefully analyzing trends and developing promotions for segmented offers with a finite budget to launch as part of a holiday marketing ...
December 5, 2018
PPC Best Practices: How to Connect Paid Search Offers to In-store Sales Using an OMP
Paid search advertisements benefit both businesses and their prospective customers. Delivering targeted content to a specific audience most likely to buy your brand’s products or services can engage ...
November 21, 2018
How Email Marketers Can Prevent Coupon Fraud Using an Offer Management Platform
By simply forwarding an email offer to friends and family, consumers can quickly distribute unsecured offers for redemption, costing businesses valuable revenue. However, email marketers can prevent ...
November 16, 2018
CPG Marketers Can Increase Brand Awareness with Three O2O Strategies
Marketers at CPG brands trying to get a foothold in the market must always keep brand awareness at the top of mind. Today, 40% of a brand’s eCommerce revenue comes from 8% of its shoppers¹, mostly ...
November 2, 2018
Retail Consumer Trends for 2019: Three Solutions Marketers Need to Stay Competitive
The shift toward technology-focused retail solutions becomes more pronounced with every passing year. Retail eCommerce sales are expected to surpass $560 million in the United States alone next ...
October 29, 2018
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