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RevTrax Blog

Baby & Kid Industry Discount Benchmarks
Everything you need to know about Baby & Kid brands and their discounting habits.
October 16, 2019
Omnichannel Marketing: Benefits & Challenges
Everything you need to know about Omnichannel Marketing, from best practices to common challenges that businesses face.
September 6, 2019

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A Buyer's Checklist for investing in Offer-Optimization
We know how tough the Offer-Optimization category can be to navigate for brands trying to find the right vendor. For this reason, we've constructed a buyer's checklist that will outline exactly what ...
August 21, 2019
RevTrax CTO Discusses AI Implementation
AI & Machine Learning for Coupons Our CTO Greg Hansen was featured in TechTarget discussing the ins and outs of Machine Learning implementation. Author Maria Korolov highlights the barriers to entry ...
July 26, 2019
Buyer Loyalty: How to Build It, How to Keep It, and How to Destroy It
Buyer Loyalty Buyer loyalty starts with initiating a customer and involves understanding who your customers are and what they want and need. Buyer loyalty can be described as a binary concept – ...
July 1, 2019
How Are RevTrax A.I. Offers Unique?
Artificial Intelligence and Machine Learning have been popular buzzwords for quite some time now.  At RevTrax, it’s much more than a buzzword.  We’re applying differentiated A.I. and Machine Learning ...
May 29, 2019
Using Data & Artificial Intelligence to Deliver the Right Offers
Offers and promotions are everywhere but how do brands know what the right offer is?  Is there actually a right offer or are there multiple “right” offers?  The answers to these questions factor ...
April 24, 2019
O2O Marketing Definition: What is Online-to-Offline Marketing?
O2O marketing (online-to-offline marketing) is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. An example of O2O ...
April 23, 2019
How Our Offer Management Platform Works with Every Email Service Provider
According to Adobe’s annual consumer email survey, email is the preferred vehicle of contact by brands, topping the list for 50% of respondents, nearly 30 points above the second place vehicle – ...
March 26, 2019
ShopTalk 2019: Takeaways For Retailers From Las Vegas
ShopTalk is a retail event unlike any other. It’s what NRF and Shop.org should have been, combined. After three days at the event, it struck me as a holistic reflection of what retail is in 2019 and ...
March 14, 2019
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