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RevTrax Blog

Improving eCommerce Margins with AI Tools
Artificial Intelligence (AI) is improving the bottom-line for online merchants across industries. According to a recent McKinsey study, data-driven processes can increase operating margins by 60% for ...
February 6, 2020
AI In E-Commerce: Using AI To Maximize Margins
Smart machines aren't just a luxury for scientists and huge corporations anymore. Independent businesses can finally put AI to use on any scale, and the benefits are huge.
February 6, 2020

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Maximize Margins With A Discount Management System
Picture this: You're giving away 20% off to anyone who comes to your website to buy a product. You know there's a subset of that audience that is likely going to buy anyway, and another subset that ...
February 6, 2020
What Your Online Coupon Strategy is Missing
Online coupon strategies represent a significant component of marketing efforts for most consumer-facing brands. As these brands adopt a new-found focus on the omni-channel consumer experience, it’s ...
February 5, 2020
The Power of Real-Time Marketing
Real-time marketing (RTM) has been a buzzword for nearly a decade now, and industry experts continue to sing its praises. But what is real-time marketing, exactly? The answer to that question keeps ...
January 30, 2020
How to Create an Online Coupon Strategy
Coupons in the Digital Age Like many physical things, coupons are now digitized and completely ubiquitous on the internet. This is great for consumers, who appreciate being able to easily search for ...
December 5, 2019
How to Pick a Coupon Management System for Your Business
Coupon use today is ubiquitous. According to one study, 93% of Americans shop with coupons.
October 16, 2019
Food & Beverage Industry Discount Trends
How are Food & Beverage Brands Discounting? Through our ideal discount benchmarking analysis - we have found that Food & Beverage brands are over-discounting by ~15% percentage points. We are finding ...
October 16, 2019
Baby & Kid Industry Discount Benchmarks
Everything you need to know about Baby & Kid brands and their discounting habits.
October 16, 2019
Omnichannel Marketing: Benefits & Challenges
Everything you need to know about Omnichannel Marketing, from best practices to common challenges that businesses face.
September 6, 2019
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