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RevTrax Blog

Brandi Johnson, CEO of The Coupon Bureau on the process and resources available to any Retailer who wants to launch digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau discusses the process and resources available to any Retailer who wants to launch digital coupons and offers. Originally part of our Virtual ...
April 12, 2021
Our Panelists discuss how digital coupons and offers impact promotional marketing
In this video Brandi Johnson, CEO of The Coupon Bureau, Seth Sarelson, Co-Founder & Head of Product at RevTrax and Michael Loyson, Brand Director of Proctor & Gamble explain how digital offers have ...
April 12, 2021

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Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry
Several experts within the coupon industry met to explain how The Universal Mobile Offer is the next big thing for brands, consumers and retailers when it comes to digitizing promotions.
April 7, 2021
Why the Universal Mobile Offer™ is Perfectly Suited for CPG Retailers in 2021
As retailers and brands are well underway into planning for reopening measures, many are evaluating the best ways to adapt to the changing needs of customers who have spent an entire year away from ...
March 17, 2021
This Easter May Be the Biggest in History—Is Your Pricing Strategy Up to the Challenge?
In 2020, Easter presented a unique challenge for brands as the first major holiday deeply affected by the nascent pandemic. With lockdown measures setting in, the confusion of the holiday coincided ...
March 17, 2021
Preparing for the Death of Third-Party Cookies With Predictive Data
When Google announced that it would be phasing out third-party cookies—small pieces of data that are used for tracking and targeting personas across the internet—in 2019, it immediately disrupted ...
March 9, 2021
Maximizing Margins This Allergy Season is Nothing to Sneeze At
Oftentimes when we’re discussing sales and promotions strategies, we’re grounding our analysis in retail holidays. It’s a no-brainer to plan promotions surrounding events like Christmas, where we ...
February 22, 2021
How Brands Can Still Be Personal When Customers Demand Privacy
Customer privacy has been a major concern, particularly over the last five years. Increasingly, consumers are realizing that part of the cost of doing business in an online economy means sacrificing ...
February 16, 2021
Top 5 Immediate Gamechangers of the Universal Mobile Offer
The idea for couponing is about as old as retail itself. Unfortunately, offering discounts to customers when they present some type of paper proof hasn’t evolved as the retail landscape has. This ...
February 10, 2021
Why Brands Shouldn’t Overlook Presidents’ Day in 2021
Looking at the calendar, it can be easy to lose Presidents’ Day in the mix of post-holidays retail opportunities. But it’s important to think of it as sort of a yin to Valentine’s Day’s yang. Where ...
January 27, 2021
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