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RevTrax Blog

Deliver a Fully Digital Offer Experience with Universal Mobile Offers
For years, paper-based manufacturer’s coupons have been the standard way to distribute offers. However, paper-based coupons present their own challenges. They are inefficient and redemptions can take ...
January 26, 2021
Valentine’s Day Represents a Retail and CPG Opportunity in 2021
If holiday shopping trends taught us anything in 2020, it was to expect the unexpected. Approximately one year ago, the U.S. began instituting COVID-19 lockdown orders, which drastically altered ...
January 20, 2021


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How Brands Can Maximize Margins on Promotions Ahead of the Super Bowl
After a 2020 holiday shopping season marred by the uncertainty wrought by the COVID-19 pandemic, companies across the U.S. will be circling February 7th on their calendars. The Super Bowl, one of the ...
January 11, 2021
How Brands Can Eliminate Overstock and Still Drive Sales
Going beyond just holding massive sales at deep discounts.
December 28, 2020
New Year, New Tools
Thinking differently and acting differently as a data-driven organization.
December 22, 2020
Infographic: The Pandemic's Impact on Consumer Device Usage
The world economy has been disrupted by the COVID-19 pandemic in an unprecedented way affecting almost every industry. Consumer priorities and purchase habits have shifted due to both the economic ...
December 14, 2020
2020 Year in Review: Top 10 Blog Posts
With 2020 is coming to a close, we’ve taken the time to reflect on the year that was and all of the change that occurred. We've seen how quickly eCommerce has grown and how the pandemic has impacted ...
December 8, 2020
2020 Year in Review: Product Releases
The disruptions brought on by the Coronavirus transformed consumer shopping habits and forced brands to adapt swiftly to accelerating trends. Not all companies were ready and able to pivot on the fly ...
December 4, 2020
2020 Year in Review: Events
2020 was a year unlike any in recent memory with changes occurring in every industry, including aspects like consumer preferences and expectations. Disruptions to 2020 planning forced brands to adapt ...
December 2, 2020
Personalized Promotions Need to Join Contactless Payments and Curbside Pickup as Digital-First Necessities
Driving customer loyalty and ensuring reliable sales.
November 30, 2020
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