Maximize Your Promotional Dollars
More than half of all consumer products purchased are bought “on sale”, and while traditional promotions can drive demand, they do so in an inefficient way. Brands are often forced to sacrifice margin in order to drive conversions. Most promotions executed are susceptible to fraud, costing industries trillions of dollars. There is a better way.
RevTrax allows you to easily personalize and connect with individual customers at scale. By combining artificial intelligence, predictive consumer analytics and marketing automation, your entire promotional strategy is optimized, delivering better revenue and margin performance, greater customer engagement, brand loyalty as well as a reduction in promotional fraud.
Optimizing your promotional strategy can increase sales by 3–6% and profits by 5–10% over the promotional period.
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Products
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Universal Mobile
Offer™
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RevTrax
AI
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Predictive
Purchase Data™
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Offer Management Platform
Over 345 Million Optimized Engagements and Counting
Over the past decade, we’ve analyzed how consumers behave to variances in pricing and promotions. With over 1.2 Billion data points, our technology is able to analyze both known and unknown audiences and deploy hyper-personalized offers and promotions with a higher chance of conversion in a privacy by design framework.
We match your promotions to consumers based on predictive analytics, resulting in more conversions, higher margin sales and a reduction in promotional fraud all while delivering the optimal customer experience.
– Win more business at higher margins, increase units moved, boost customer acquisition and more
– Convert known and unknown audiences through behavioral targeting & independent predictive analytics
– Automate the creation, distribution and tracking of consumer discounts, coupons and incentives across omnichannel campaigns
The Clorox Company
Brand Engagement Lead
WhiteWave Foods
Brand Partner
Rakuten
Affiliate Partner
a2i
Client Agency
Applegate
Brand Partner
Energizer
Brand Partner
RevTrax Partners & Integrations
Growing Conversion with Display Retargeting
RevTrax partners use next-best-offer analysis to predict the offer and channel to retarget and convert site visitors to regular customers successfully. CHALLENGE Customers leave behind valuable marketing data when they engage with owned and operated properties, but...
Optimizing Search with Path-to-Purchase Insights
RevTrax partners can optimize SEM spend, connecting the dots between keyword, offer, and purchase, with real-time algorithmic optimization. CHALLENGE A marketer was spending $5 million per month in search engine marketing, driving traffic to an eCommerce website....
Dynamic Promotions for Weather Events
RevTrax partners leverage weather-based promotions for a 50% decrease in lead time. CHALLENGE A marketer struggled with making weather data actionable for third-party vendors, tying the weather to digital promotions and campaigns. At the same time, the marketer was...