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RevTrax Blog

Jonathan Treiber, CEO and Co-founder of RevTrax discusses the biggest changes in promotional marketing in 2020
CEO and Co-founder, Jonathan Treiber of RevTrax explains how the shift to ecommerce among other trends shaped promotional marketing in 2020. Originally part of our Virtual Roundtable Event on The ...
November 12, 2020
Jonathan Treiber, CEO and Co-founder of RevTrax on Challenges promotional marketers may face heading into 2021
Jonathan Treiber of RevTrax touches on how complacency from an innovation standpoint could cause problems for promotional marketers in 2021. Originally part of our Virtual Roundtable Event on The ...
November 12, 2020

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David Rasho, Principal and Co-founder of Access2Insights on the importance of fulfilling consumer’s wants and needs
David Rasho of Access2Insights explains how developing POVs on the biggest industry trends can help brands meet consumer expectations. Originally part of our Virtual Roundtable Event on The Future of ...
November 12, 2020
Recap: The Future of Promotional Marketing Virtual Roundtable
Some of the industry's top talents met to discuss the advancements in promotional marketing technologies, tools and tactics.
November 11, 2020
Believe It or Not — This Holiday Shopping Season is the Time to Leverage Marketing Experimentation
The lucrative holiday shopping season will be extended this year, which may or may not be a good thing. Due to the ongoing COVID-19 pandemic, retailers have begun rolling out holiday season deals ...
November 9, 2020
How Brands Must Combat Promotional Fraud During the 2020 Holiday Season
It’s the most wonderful time of year…to prevent fraud.
November 6, 2020
Smart Discounting Will Increase Margins this Holiday Season
Who wasn’t caught off guard by the ramifications of the COVID-19 pandemic? From March 2020 onward, there have been retailers reeling from the devastating downturn wrought by market uncertainty, now ...
November 3, 2020
Behavioral Targeting Could Unlock the Sales Efficiency Retailers Need for 2020 Holiday Shopping
Tackling logistical challenges with new tech. The situation is dire. A survey found that more than one-in-three Americans would be happy to never set foot in a store ever again. Even though the wave ...
October 28, 2020
RevTrax AI: Personalized promotions optimized and deployed by artificial intelligence
"77% of marketing teams in high-performing companies use AI applications in marketing efforts." - Salesforce State of Marketing Survey 
October 21, 2020
6 Examples of Behavioral Marketing and Targeting Models
PPD insights will have a lasting impact on determining ideal promotion strategies for brands. We’ve mentioned over the past six months or so, and it’s not an overstatement to say, that COVID has ...
October 6, 2020
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