RevTrax has announced today in a new press release that they have received a new patent boosting their technology’s ability to secure offers of all kinds. The patent specifically enables RevTrax to generate and subsequently validate single-use smart offers in any format that deactivates upon redemption. This patent marks the 6th in a portfolio of security patents regarding single-use offers.
Unique IDs tied to single-use offers eliminate fraud or misuse, whether it's a digital offer or a physical piece of paper. Unlike any other PromoTech security solution, RevTrax prevents fraud at both the redemption and distribution levels across all channels for client campaigns.
Over more than ten years, RevTrax has served nearly a billion smart, personalized offers that connect customer engagement to purchases while building first-party customer data to draw actionable insights. RevTrax’s devotion to security and fraud prevention in these personalized campaigns has saved millions of dollars for brands.
RevTrax handles offer security in the following ways:
- User-level security
- Device security
- Access Point Security
- Global over-redeemer blocking
- Predictive Fraud Alerts
“The most important way we can make smarter promotions easier for our clients is to focus on security,” explains Seth Sarelson, COO of RevTrax. “This new patent only further cements that our focus on preventing over-redemption and fraud at both the distribution and redemption level for our clients is what makes personalized offers possible. By giving our clients peace of mind, they can get back to what they do best - Marketing.”
Seth Sarelson is the COO & Co-founder of RevTrax