Getting customers into their brick-and-mortar stores is obviously one of the most important goals for retailers today. It's one of the main things the RevTrax Offer Management Platform helps our clients with.
'A lot of senior retail leaders are still questioning the impact that their digital investments have on driving in-store sales." Treiber told Phibbs. "We are directly connecting it. For us, what's exciting is it's taking direct marketing , which has existed way before I got in the business, and modernizing it.'
For more on driving in-store sales and retail strategies, listen to the whole podcast below: