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RevTrax AI: Personalized promotions optimized and deployed by artificial intelligence

Machine Learning, AI, Offer Management Platform, Artificial Intelligence, Behavioral Targeting

by Nick DeStefano October 21, 2020

"77% of marketing teams in high-performing companies use AI applications in marketing efforts." - Salesforce State of Marketing Survey 

Treating each consumer as a separate and unique entity, and engaging with them in a more complex interaction than the conventional one-site-fits-all strategy has become paramount for success. By interpreting a visitor’s intention in real-time, brands can respond to each intention in a personalized manner driving conversions, meeting KPIs and increasing marketing ROI. This is why we created RevTrax AI. 

By studying over a decade of consumer responses to offers, RevTrax AI utilizes state-of-the-art machine learning algorithms to provide the lowest offer needed for conversion to each individual consumer, regardless if they are a known or unknown entity. This is done anonymously, in a privacy by design framework, which complies with all data privacy laws. With personalized, AI optimized promotions, you will:

Win more business at higher margins, move additional units, optimize customer acquisition and more

Since RevTrax AI deploys promotions tailored to each consumer's preference, business outcomes such as driving new business, repeat purchases and customer acquisition are positively impacted. 

Brands that utilize AI offers move 55% more units on average than with standard offers.

By understanding how to motivate consumers, you be able to leverage the power of AI-optimized, personalized promotions to:

      • Drive product demand
      • Increase customer acquisition, engagement & retention
      • Reactivate dormant customers
      • Deliver more profitable sales and more

Understand known and unknown consumers while adhering to all consumer data privacy laws

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RevTrax AI can score any known or unknown consumer and provide the lowest possible offer value needed to encourage a conversion in real-time. Brands enhance their consumer intelligence anonymously since this is done in a privacy by design framework which adheres to all consumer data privacy laws, alleviating the need to depend on website cookies or static demographic data.  

Easily transition from one-size-fits-all marketing to personalized AI-optimized promotions

Without having to provide any external data assets, brands can utilize our state-of-the-art algorithms to drive demand more efficiently, encourage repeat purchases, increase consumer engagement, and other key performance metrics.

Once set up is completed, RevTrax AI does the rest. As more time passes, RevTrax AI improves business outcomes by continually evaluating consumer preferences and applying those learnings into your campaigns, delivering both short-term results and long-term benefits.

One-sized-fits-all promotions don't deliver the results needed to be a sustainable or growing brand. Drive new business, repeat purchases, consumer engagement and more with RevTrax AI. 

Interested in learning more? We would love to help with you with your promotional marketing needs. Learn more about our AI and our other solutions by speaking with a specialist today.

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