A new article recently published in Glossy titled, ‘In a sneaker market dominated by resale, Foot Locker is aiming to stay relevant,’ features RevTrax CEO Jonathan Treiber discussing his thoughts on Foot Locker’s most recent $100 million investment into sneaker resale platform GOAT:
“If I had to guess, Foot Locker paid a premium in valuation to GOAT for these potential benefits. The question is whether Foot Locker could have invested $100 million in their store experiences, exclusive offerings or elsewhere to drive better business results in the mid-term.”
Investing and innovating for in-store experiences and sales is critical for retailers. To learn how the RevTrax Offer Management Platform is helping brands address those concerns please download our Men’s Wearhouse Case Study.
To read more of Jonathan’s remarks the full Glossy article can be found at this URL: