A new Forbes.com article published today titled, "The Brilliant Ways Kimberly-Clark Uses Big Data, IoT & Artificial Intelligence To Boost Performance," mentions RevTrax Smart Offers as a way that Kimberly-Clark enhances the performance of their digital promotions:
"Kimberly-Clark also uses data and machine learning to enhance the performance of their digital promotions and the customer experience from RevTrax SmartOffers® and Nielsen Marketing Cloud. Offers can be continuously updated based on real-time consumer behavior. They are also getting to know their 1.3 billion customers better by using data analytics across digital channels so they can deliver content the customer wants and needs to drive engagement and boost conversion rates."
Marketers can deploy Smart Offers across a variety of channels including email, social media, text message, search marketing, and more. To learn more about how Smart Offers can deliver valuable path-to-purchase insights across all marketing channels, download our PromoTech Whitepaper.
The full Forbes.com article can be found at this URL:
Jonathan Treiber is the CEO & Co-founder of RevTrax