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Alvin Glay of Response Media on the importance of building a data infrastructure to create a personalized, seamless consumer experience

Personalization, Data, Artificial Intelligence, eCommerce, Behavioral Targeting, Data Privacy, Direct To Consumer

by Nick DeStefano November 12, 2020

Response Media’s Alvin Glay highlights why leveraging data is critical to designing a seamless, personalized consumer journey and establishing a direct-to-consumer relationship. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing – available on-demand here. 

 

Watch the full Virtual Roundtable Event on The Future of Promotional Marketing by clicking the button below. 


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