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Affiliate Marketing Posts

O2O Marketing Definition: What is Online-to-Offline Marketing?
O2O marketing (online-to-offline marketing) is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. An example of O2O ...
April 23, 2019
3 Ways to Optimize Affiliate Marketing Campaigns with an Offer Management Platform
Affiliate marketing campaigns are a great way to attract new customers who might be unaware of your brand or offerings. However, when your promotions are distributed through different publishers, it ...
December 6, 2018

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PPC Best Practices: How to Connect Paid Search Offers to In-store Sales Using an OMP
Paid search advertisements benefit both businesses and their prospective customers. Delivering targeted content to a specific audience most likely to buy your brand’s products or services can engage ...
November 21, 2018
Retail Consumer Trends for 2019: Three Solutions Marketers Need to Stay Competitive
The shift toward technology-focused retail solutions becomes more pronounced with every passing year. Retail eCommerce sales are expected to surpass $560 million in the United States alone next ...
October 29, 2018
3 Holiday Marketing Tips to Increase Your In-store Sales
According to a National Retail Federation study,¹ United States holiday retail sales eclipsed $680 billion in 2017. As consumers abandon traditional in-store purchases in favor of other channels to ...
October 16, 2018
Search and Social Get the Best Results for Holiday Promotions, According to a Study from RevTrax
RevTrax has introduced its Holiday Promotions Benchmarking Report today in a new press release. The report includes anonymized data from 2,288 promotional campaigns from 180 brands that were ...
September 26, 2018
Kickstart Incremental In-Store Holiday Sales in Two Weeks:  No Barcodes Necessary
According to eMarketer, retail “foot traffic continues to slump. One study found foot traffic in US retail stores fell 7.5% in November and December 2017, continuing the longer-term trend toward ...
September 21, 2018
Marketing Trends 2018: Introducing the RevTrax Promotions Benchmarking Report
At RevTrax, the PromoTech platform has been used by brands across many industries to serve almost a billion offers over the last decade. The data gathered from these promotions has provided a wealth ...
August 21, 2018
Online-to-Offline Marketing Strategies: How O2O Drives Business Growth
Omnichannel marketing is a new way to look at retailing, focusing on the customer experience rather than the product or the channel. Today’s customers expect a single, cohesive brand experience ...
July 27, 2018
In-store Affiliate Marketing: A New Way for Retailers and Manufacturers to Drive In-store Sales
With over 91% of retail purchases taking place in-store and the majority of these being web-influenced, marketers need a scalable way to drive in-store sales.   We saw an opportunity to create a ...
July 17, 2018