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AI Posts

How Geo-Targeting Hyper-Regional Campaigns Will Empower Marketers Now More Than Ever
Take the reins against regional restrictions and lockdowns during COVID-19.
August 10, 2020
How AI Provides Marketers with Clarity Amid Uncertainty
Exponentially enhance your data-driven marketing efforts.
August 6, 2020

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Infographic: The Pandemic's Impact on Consumer Price Sensitivity
The world economy has been disrupted by the COVID-19 pandemic in an unprecedented way affecting almost every industry. Consumer priorities and purchase habits have shifted due to both the economic ...
August 4, 2020
Incentivize Intelligently — How AI Can Transform the Customer Experience Beyond the Pandemic
Harnessing the right offers to the right person can set businesses up for immediate and long-term success.
July 30, 2020
AI Will Give Brand Marketers the Edge They Need Amid COVID-19
Unlocking data and giving marketers key insights to make better decisions.
July 22, 2020
RevTrax CTO Discusses AI Implementation
AI & Machine Learning for Coupons Our CTO Greg Hansen was featured in TechTarget discussing the ins and outs of Machine Learning implementation. Author Maria Korolov highlights the barriers to entry ...
July 26, 2019
Buyer Loyalty: How to Build It, How to Keep It, and How to Destroy It
Buyer Loyalty Buyer loyalty starts with initiating a customer and involves understanding who your customers are and what they want and need. Buyer loyalty can be described as a binary concept – ...
July 1, 2019
How Are RevTrax A.I. Offers Unique?
Artificial Intelligence and Machine Learning have been popular buzzwords for quite some time now.  At RevTrax, it’s much more than a buzzword.  We’re applying differentiated A.I. and Machine Learning ...
May 29, 2019
Using Data & Artificial Intelligence to Deliver the Right Offers
Offers and promotions are everywhere but how do brands know what the right offer is?  Is there actually a right offer or are there multiple “right” offers?  The answers to these questions factor ...
April 24, 2019
How to Apply Offer Value Testing for Marketing Spend Optimization
Offers and discounts are a proven method of successfully introducing new products, gaining new customers, engaging existing customers, and clearing inventory. One study showed that 96% of shoppers ...
May 17, 2018