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RevTrax Blog

The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.
January 11, 2018
5 Social Media Sharing Strategies for your Brand Marketing Campaign
In a time when social media users are expected to top 3 billion in the next three years, its increasingly imperative for Consumer Packaged Goods (CPG) brands to utilize effective social sharing ...
January 4, 2018

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Connecting the Dots - How to Provide an Improved Consumer Path-to-purchase
Learning More From Your Consumer’s Path to Purchase The consumer Path-to-Purchase has evolved considerably over the past decade. The growing use of e-commerce, digital innovation, and mobile devices ...
December 5, 2017
Analyzing Data is Key to Your CPG Strategy
Advanced Data Analysis Can Help Overcome Customer Acquisition and Engagement Challenges Within Your CPG Strategy The Consumer Packaged Goods (CPG) industry is facing more challenges than ever before. ...
November 29, 2017
3 Tactics to Drive Better ROI on Your CPG Marketing Campaigns
Consumer Packaged Goods (CPG) marketers smartly utilize coupon campaigns to drive engagement, product trials, and sales. But with a cost on redemption, it’s vital that your campaigns drive ROI, too — ...
November 21, 2017
Using Behavioral Economics To Grow Brand Sales
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
September 28, 2017
Using Behavioral Economics to Identify What Motivates Shopper Behavior
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
July 22, 2017
The Future of Digital Promotion Intelligence
Performance Assessment Accurate data collection and analysis are fundamental processes in assessing business performance. Common metrics such as sales revenue, product cost, and profit margin are the ...
March 31, 2016
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