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Behavioral Insights Posts

New Year, New Tools
Thinking differently and acting differently as a data-driven organization.
December 22, 2020
Personalized Promotions Need to Join Contactless Payments and Curbside Pickup as Digital-First Necessities
Driving customer loyalty and ensuring reliable sales.
November 30, 2020

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Targeting Millennials And Gen-Z Could Help Save Holiday 2020 Shopping
Driving sales by riding the new wave.
November 23, 2020
No Second Stimulus for Holiday 2020 Shopping Means Retailers Must React Fast, But Smartly
Without another round of government stimulus to buoy sales, retailers just need to target the right customers.
November 19, 2020
What a COVID Vaccine Could Mean for a Retail Comeback
‘Tis the season for an economic rebound.
November 17, 2020
Believe It or Not — This Holiday Shopping Season is the Time to Leverage Marketing Experimentation
The lucrative holiday shopping season will be extended this year, which may or may not be a good thing. Due to the ongoing COVID-19 pandemic, retailers have begun rolling out holiday season deals ...
November 9, 2020
How Brands Must Combat Promotional Fraud During the 2020 Holiday Season
It’s the most wonderful time of year…to prevent fraud.
November 6, 2020
Smart Discounting Will Increase Margins this Holiday Season
Who wasn’t caught off guard by the ramifications of the COVID-19 pandemic? From March 2020 onward, there have been retailers reeling from the devastating downturn wrought by market uncertainty, now ...
November 3, 2020
Behavioral Targeting Could Unlock the Sales Efficiency Retailers Need for 2020 Holiday Shopping
Tackling logistical challenges with new tech. The situation is dire. A survey found that more than one-in-three Americans would be happy to never set foot in a store ever again. Even though the wave ...
October 28, 2020
6 Examples of Behavioral Marketing and Targeting Models
PPD insights will have a lasting impact on determining ideal promotion strategies for brands. We’ve mentioned over the past six months or so, and it’s not an overstatement to say, that COVID has ...
October 6, 2020