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Behavioral Targeting Posts

Preparing for the Death of Third-Party Cookies With Predictive Data
When Google announced that it would be phasing out third-party cookies—small pieces of data that are used for tracking and targeting personas across the internet—in 2019, it immediately disrupted ...
March 9, 2021
New Year, New Tools
Thinking differently and acting differently as a data-driven organization.
December 22, 2020


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2020 Year in Review: Top 10 Blog Posts
With 2020 is coming to a close, we’ve taken the time to reflect on the year that was and all of the change that occurred. We've seen how quickly eCommerce has grown and how the pandemic has impacted ...
December 8, 2020
Personalized Promotions Need to Join Contactless Payments and Curbside Pickup as Digital-First Necessities
Driving customer loyalty and ensuring reliable sales.
November 30, 2020
Targeting Millennials And Gen-Z Could Help Save Holiday 2020 Shopping
Driving sales by riding the new wave.
November 23, 2020
No Second Stimulus for Holiday 2020 Shopping Means Retailers Must React Fast, But Smartly
Without another round of government stimulus to buoy sales, retailers just need to target the right customers.
November 19, 2020
What a COVID Vaccine Could Mean for a Retail Comeback
‘Tis the season for an economic rebound.
November 17, 2020
Alvin Glay of Response Media on the importance of building a data infrastructure to create a personalized, seamless consumer experience
Response Media’s Alvin Glay highlights why leveraging data is critical to designing a seamless, personalized consumer journey and establishing a direct-to-consumer relationship. Originally part of ...
November 12, 2020
RevTrax's Jonathan Treiber on why mobile payments and everchanging consumer expectations are exciting, yet concerning
RevTrax’s CEO and Co-founder Jonathan Treiber highlights why contactless mobile payments are now appealing to consumers and why meeting consumer expectations are keeping brands up at night. ...
November 12, 2020
Casey Sullivan, Brand Engagement Lead at Clorox on how artificial intelligence, data driven marketing, and other data solutions are the driving forces behind successful brand strategies
Casey Sullivan, Brand Engagement Lead at Clorox examines why artificial intelligence, data driven marketing, and other data solutions are preeminent trends to focus on going forward. Originally part ...
November 12, 2020
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