RevTrax Insights | BOPIS

Offer Management Platform
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White paper: Integrating Promotech Across the Marketing Stack

Read our new white paper to learn how intelligent promotions can be deployed to deliver valuable path-to-purchase insights across a variety of marketing channels, including: Brand Websites, Email, SMS / Text Messaging, Affiliate Marketing, and more.
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The 2018 RevTrax Promotions Benchmarking Report

Ever wonder how offers perform in different channels? How does Email compare to Search? What about different brand categories? And what channels should Personal Care brands leverage for growth? Download the report and learn how brands in Home, Health, Food, Kids, and Pet successfully mixed channels and delivered the right campaigns to secure higher than average redemption rates.
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RevTrax Blog

3 Holiday Marketing Tips to Increase Your In-store Sales

According to a National Retail Federation study,¹ United States holiday retail sales eclipsed $680 billion in 2017. As consumers abandon traditional in-store purchases in favor of other channels to ...

October 16, 2018

O2O Definition - What is Online-to-Offline Marketing?

Online-to-offline (O2O) marketing is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. Retailers interested in adding O2O ...

August 13, 2018

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Win Black Friday and the Holidays with RevTrax PromoTech

When it comes to preparing for Black Friday and the Holidays, it takes more than just standard marketing. Brands need to be just as savvy with their promotional planning as they are with their ...

Online-to-Offline Marketing Strategies: How O2O Drives Business Growth

Omnichannel marketing is a new way to look at retailing, focusing on the customer experience rather than the product or the channel. Today’s customers expect a single, cohesive brand experience ...

Personalize Your BOPIS Efforts to Increase Retail Sales by 12%

BOPIS, or buy-online, pick-up-in-store, is evolving from a fairly standard, online-to-offline (O2O) purchase option to a valuable omnichannel marketing tool. Making an online sale is one thing; but ...