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Business Intelligence Posts

How to Apply Offer Value Testing for Marketing Spend Optimization
Offers and discounts are a proven method of successfully introducing new products, gaining new customers, engaging existing customers, and clearing inventory. One study showed that 96% of shoppers ...
May 17, 2018
Unleash Affiliate Marketing from its Online Shackles
Affiliate marketing is huge. With billions spent every year, it’s a ROI beast that marketers pour dollars into. Since the early days of online shopping, brands have been tapping into affiliate ...
April 6, 2018

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Alpha Zero and Reinforcement Learning: What Does this Mean for Marketing?
Once the basis for science fiction, artificial intelligence is becoming a part of everyday life, advancing more rapidly than experts could have predicted just a few years ago. For example, in 2015, ...
March 20, 2018
How to Elevate Your Ad Marketing Efforts with AI and Machine Learning
Advances in machine learning and artificial intelligence are revolutionizing all aspects of business and industry. Marketing is one area that where the effects of machine learning and artificial ...
February 21, 2018
Dynamic Email Tactics to Support One-to-One Marketing
More than 3 billion people worldwide maintain active email accounts, giving email a more comprehensive reach than any other marketing channel. However, with almost 250 billion emails sent daily¹, the ...
February 12, 2018
How Data-driven Insights Build Customer Value, Satisfaction, and Loyalty
Improving the customer experience is one way that companies can set their brand apart while inspiring loyalty in their customers. The Walker Information’s Customer 2020 Survey¹ predicts that by 2020, ...
February 1, 2018
Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018
The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.
January 11, 2018
5 Social Media Sharing Strategies for your Brand Marketing Campaign
In a time when social media users are expected to top 3 billion in the next three years, its increasingly imperative for Consumer Packaged Goods (CPG) brands to utilize effective social sharing ...
January 4, 2018
6 Anti-Fraud Features You Need to Protect Your Digital Promotions
Added Security Features Can Help Prevent Misuse of Digital Promotions Digital promotions are an extremely valuable tool for marketers. Over 127 million adults in the United States redeemed digital ...
December 12, 2017