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CPG Posts

CPG Marketing Strategies to Maximize Holiday Sales
As the end of the year rapidly approaches, CPG marketers can implement an effective holiday marketing strategy to drive sales. CPG sales continue to grow, and are expected to jump from $635 billion ...
October 24, 2018
Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018

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5 Social Media Sharing Strategies for your Brand Marketing Campaign
In a time when social media users are expected to top 3 billion in the next three years, its increasingly imperative for Consumer Packaged Goods (CPG) brands to utilize effective social sharing ...
January 4, 2018
6 Anti-Fraud Features You Need to Protect Your Digital Promotions
Added Security Features Can Help Prevent Misuse of Digital Promotions Digital promotions are an extremely valuable tool for marketers. Over 127 million adults in the United States redeemed digital ...
December 12, 2017
Analyzing Data is Key to Your CPG Strategy
Advanced Data Analysis Can Help Overcome Customer Acquisition and Engagement Challenges Within Your CPG Strategy The Consumer Packaged Goods (CPG) industry is facing more challenges than ever before. ...
November 29, 2017
3 Tactics to Drive Better ROI on Your CPG Marketing Campaigns
Consumer Packaged Goods (CPG) marketers smartly utilize coupon campaigns to drive engagement, product trials, and sales. But with a cost on redemption, it’s vital that your campaigns drive ROI, too — ...
November 21, 2017
A Lesson From noosa
noosa is leading the yoghurt craze and pushing Greek yoghurt out of the way. Having become well established in the breakfast and dessert market, noosa looked for additional opportunities to grow ...
November 4, 2017
Case Study: Staples Canada Tackles 'Omnichannel' Through Partnerships
Most professionals can recollect an event or conference where a keynote speaker presented some new and dynamic industry challenge, alongside the buzzword that defines it. Oft-overused terms, they are ...
June 5, 2014
Quantifying the Value of Paid Search Marketing from Online to Offline
In late April, Google announced some big changes rolling out across the AdWords platform, changes that will have an effect on paid search campaigns. As Google continues to dominate the paid search ...
May 28, 2014
Retailers, take note: The mobile coupon is your friend.
A recent study, ‘The New Digital Divide’, published by Deloitte Digital expressed the omnipotence of digital and mobile in the current retail landscape. Retailers are mindful that digital and mobile ...
May 13, 2014