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CPG Posts

Why the Universal Mobile Offer™ is Perfectly Suited for CPG Retailers in 2021
As retailers and brands are well underway into planning for reopening measures, many are evaluating the best ways to adapt to the changing needs of customers who have spent an entire year away from ...
March 17, 2021
Retailer Specific Codes: Reward Your Retail Partners
Wouldn't it be nice to know where every single one of your consumers prefers to buy your products? This level of data provides incredible insights into consumer buying behaviors and allows brands to ...
May 11, 2020


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Brand Direct: The Best Way to Boost CPG eCommerce Performance
Some CPG brands are beginning to realize and embrace the importance of direct to consumer eCommerce, while others are ahead of the game by having their brand sites equipped with these capabilities. ...
May 5, 2020
Announcing The eComm Solution for CPG
A Suite of Solutions Designed to Establish and/or Grow Your eCommerce Business eCommerce was already trending upwards, however, over the past few months it has scaled up to roughly 30% of all sales ...
April 28, 2020
Meet eReceipt Rewards
A Solution for Brands Without Direct-to-Consumer eCommerce Capabilities With stores closing worldwide, eCommerce has become paramount. How else can companies provide consumers with continued access ...
April 14, 2020
RevTrax Waives Fees to Provide Free Data Services to Brands Impacted by the Worsening COVID-19 Situation
In response to the spread of COVID-19 in the US, RevTrax is offering its data services at no charge to new & existing clients who need help staying afloat.
March 19, 2020
CPG Marketing Strategies to Maximize Holiday Sales
As the end of the year rapidly approaches, CPG marketers can implement an effective holiday marketing strategy to drive sales. CPG sales continue to grow, and are expected to jump from $635 billion ...
October 24, 2018
Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018
5 Social Media Sharing Strategies for your Brand Marketing Campaign
In a time when social media users are expected to top 3 billion in the next three years, its increasingly imperative for Consumer Packaged Goods (CPG) brands to utilize effective social sharing ...
January 4, 2018
6 Anti-Fraud Features You Need to Protect Your Digital Promotions
Added Security Features Can Help Prevent Misuse of Digital Promotions Digital promotions are an extremely valuable tool for marketers. Over 127 million adults in the United States redeemed digital ...
December 12, 2017
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