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CPG Industry Posts

Our Panelists discuss what is needed to accept digital offers & coupons at POS systems part 1
Are there high costs and time commitments needed to modernize the Retailer POS system? Brandi Johnson, CEO of The Coupon Bureau, Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council, ...
April 13, 2021
Brandi Johnson, CEO of The Coupon Bureau explains which Retailers have already signed up to run digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau explains which Retailers have already signed up to run digital coupons and offers. Originally part of our Virtual Roundtable Event - The Top 5 ...
April 13, 2021

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Our Panelists discuss the impact digital coupons & offers will have on print coupons
In this video Michael Loyson, Brand Director - Value Delivery / Couponing at Procter & Gamble, Brand Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon ...
April 13, 2021
Our Panelists discuss what is needed to accept digital offers & coupons at POS systems part 2
Are there high costs and time commitments needed to modernize the Retailer POS system? Brandi Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council ...
April 13, 2021
Brandi Johnson, CEO of The Coupon Bureau on the common objections to digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau discusses what common objections to digital coupons and offers that she has experienced within the industry. Originally part of our Virtual ...
April 13, 2021
Our Panelists explain what we can do to advance the adoption of digital coupons & offers
In this video Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council, Michael Loyson, Brand Director - Value Delivery / Couponing at Procter & Gamble, Seth Sarelson, Co-Founder & Head of ...
April 12, 2021
Brandi Johnson, CEO of The Coupon Bureau on the process and resources available to any Retailer who wants to launch digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau discusses the process and resources available to any Retailer who wants to launch digital coupons and offers. Originally part of our Virtual ...
April 12, 2021
Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry
Several experts within the coupon industry met to explain how The Universal Mobile Offer is the next big thing for brands, consumers and retailers when it comes to digitizing promotions.
April 7, 2021
CPG Marketers Can Increase Brand Awareness with Three O2O Strategies
Marketers at CPG brands trying to get a foothold in the market must always keep brand awareness at the top of mind. Today, 40% of a brand’s eCommerce revenue comes from 8% of its shoppers¹, mostly ...
November 2, 2018
CPG Marketing Strategies to Maximize Holiday Sales
As the end of the year rapidly approaches, CPG marketers can implement an effective holiday marketing strategy to drive sales. CPG sales continue to grow, and are expected to jump from $635 billion ...
October 24, 2018
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