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RevTrax Blog

Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018
5 Social Media Sharing Strategies for your Brand Marketing Campaign
In a time when social media users are expected to top 3 billion in the next three years, its increasingly imperative for Consumer Packaged Goods (CPG) brands to utilize effective social sharing ...
January 4, 2018

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6 Anti-Fraud Features You Need to Protect Your Digital Promotions
Added Security Features Can Help Prevent Misuse of Digital Promotions Digital promotions are an extremely valuable tool for marketers. Over 127 million adults in the United States redeemed digital ...
December 12, 2017
Analyzing Data is Key to Your CPG Strategy
Advanced Data Analysis Can Help Overcome Customer Acquisition and Engagement Challenges Within Your CPG Strategy The Consumer Packaged Goods (CPG) industry is facing more challenges than ever before. ...
November 29, 2017
3 Tactics to Drive Better ROI on Your CPG Marketing Campaigns
Consumer Packaged Goods (CPG) marketers smartly utilize coupon campaigns to drive engagement, product trials, and sales. But with a cost on redemption, it’s vital that your campaigns drive ROI, too — ...
November 21, 2017
A Lesson From noosa
noosa is leading the yoghurt craze and pushing Greek yoghurt out of the way. Having become well established in the breakfast and dessert market, noosa looked for additional opportunities to grow ...
November 4, 2017
Grow & Leverage First-Party Purchase Data for Meaningful Growth
Uncover Truer Insights with Behavioral Economics & Silent Observation
July 21, 2017
The Overlooked Gold Mine of First-Party Purchase Data
How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth (part 1 of 2) Author: Jonathan R. Pinney Not all digital coupons are created equal. You may be asking why that ...
March 5, 2017
How to personalize and target promotions without a CRM program
Introduction Every brand team knows that certain messages resonate with a target audience while others do not. After all, finding and delivering the appropriate message to the appropriate audience is ...
August 15, 2016
OfferArchitect™: The New Paradigm for Digital Offer Testing
Introduction Building an effective digital offer is no easy task, with many different aspects going into it.  Of course, there is the finance side: figuring out budgets and the best discount for your ...
June 28, 2016
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