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RevTrax Blog

Getting Smarter Coupon Data with Survey Insights
What types of coupons do your customers use? How many coupons in an average week? When are they searching for offers, on their mobile devices while shopping, or beforehand on their home computers? ...
April 17, 2014
Getting the InsideTrax: What the CEO Learned About Client Data Use
Last week RevTrax invited our key CPG and Retail clients, partners and industry colleagues to participate in a panel discussion to exchange best practices on leveraging customer data analytics and ...
April 11, 2014

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Making Change: Embrace the Digital Shopper Marketing Path
Andy Murray, SVP/Creative at Wal-Mart and P2PI Hall of Fame honoree, said it best in his opening address, “If you don’t like change, you are going to like irrelevance even less.”
April 9, 2014
The Omnichannel Dilemma
Here at RevTrax, we continually think about the omnichannel consumer experience and how to improve it. In order to help us on this path, we recently attended Forrester’s “The New Omnichannel ...
April 4, 2014
Measuring Social Influence Beyond Clicks and Comments
Did you know that brand advocates are more influential than the average consumer? In fact, brand advocates are 50% more likely to influence a purchase. These advocates are your passionate customers ...
March 24, 2014
Mobile Consumer Behavior Differs by Marketing Channel
In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly ...
February 12, 2014
Why Mobile Promotions Should Be at the Top of Your 2014 To-Do List
There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.
February 7, 2014
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