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CPG Posts

Measuring Social Influence Beyond Clicks and Comments
Did you know that brand advocates are more influential than the average consumer? In fact, brand advocates are 50% more likely to influence a purchase. These advocates are your passionate customers ...
March 24, 2014
Mobile Consumer Behavior Differs by Marketing Channel
In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly ...
February 12, 2014

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Why Mobile Promotions Should Be at the Top of Your 2014 To-Do List
There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.
February 7, 2014
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