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Customer Attribution Posts

Our Panelists discuss how digital coupons and offers impact promotional marketing
In this video Brandi Johnson, CEO of The Coupon Bureau, Seth Sarelson, Co-Founder & Head of Product at RevTrax and Michael Loyson, Brand Director of Proctor & Gamble explain how digital ...
April 12, 2021
Top 5 Immediate Gamechangers of the Universal Mobile Offer
The idea for couponing is about as old as retail itself. Unfortunately, offering discounts to customers when they present some type of paper proof hasn’t evolved as the retail landscape has. This ...
February 10, 2021

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Deliver a Fully Digital Offer Experience with Universal Mobile Offers
For years, paper-based manufacturer’s coupons have been the standard way to distribute offers. However, paper-based coupons present their own challenges. They are inefficient and redemptions can take ...
January 26, 2021