RevTrax Insights | Customer Behavior

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White paper: Integrating Promotech Across the Marketing Stack

Read our new white paper to learn how intelligent promotions can be deployed to deliver valuable path-to-purchase insights across a variety of marketing channels, including: Brand Websites, Email, SMS / Text Messaging, Affiliate Marketing, and more.
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The 2018 RevTrax Promotions Benchmarking Report

Ever wonder how offers perform in different channels? How does Email compare to Search? What about different brand categories? And what channels should Personal Care brands leverage for growth? Download the report and learn how brands in Home, Health, Food, Kids, and Pet successfully mixed channels and delivered the right campaigns to secure higher than average redemption rates.
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Customer Behavior Posts

6 Examples of Behavioral Marketing and Targeting Models

PPD insights will have a lasting impact on determining ideal promotion strategies for brands. We’ve mentioned over the past six months or so, and it’s not an overstatement to say, that COVID has ...

October 6, 2020

How Well Do You Know Your Customer? — The Future of Marketing

Get to know motivation-based personalization and behavioral targeting. For the most part, marketing to consumers has worked in broad strokes in the past. Rudimentary results like how many pages a ...

September 29, 2020

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How Previous Customer Behavior is the Key to Future Purchases

Eliminating wasted costs and driving ROI. In the past six months, promotional marketers have faced pressure like never before to improve profitability. The economic strains brought on by the COVID-19 ...

September 22, 2020