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RevTrax Blog

A Lesson From noosa
noosa is leading the yoghurt craze and pushing Greek yoghurt out of the way. Having become well established in the breakfast and dessert market, noosa looked for additional opportunities to grow ...
November 4, 2017
Using Behavioral Economics To Grow Brand Sales
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
September 28, 2017

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Using Behavioral Economics to Identify What Motivates Shopper Behavior
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
July 22, 2017
Grow & Leverage First-Party Purchase Data for Meaningful Growth
Uncover Truer Insights with Behavioral Economics & Silent Observation
July 21, 2017
Aeropostale/Pepperjam Case Study
Industry: Retail Clothing   Summary Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing ...
July 7, 2016
The Future of Digital Promotion Intelligence
Performance Assessment Accurate data collection and analysis are fundamental processes in assessing business performance. Common metrics such as sales revenue, product cost, and profit margin are the ...
March 31, 2016
Back to School 2015: Don’t Discount Millennial Targeting
While traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their ...
May 5, 2015
Mobile Influencing In-Store Sales for National Retailer
We have just released our latest client case study, focusing on a leading department store with more than 100 locations across the United States and highlighting the impact of mobile influencing ...
April 23, 2015
Starting Small with Big Data
If you’re like me, you are probably sick of hearing and reading about ‘Big Data’. Everywhere we turn, we see big data as a topic of discussion, debate, and concern. Yet, it was interesting to learn ...
June 11, 2014
Case Study: Staples Canada Tackles 'Omnichannel' Through Partnerships
Most professionals can recollect an event or conference where a keynote speaker presented some new and dynamic industry challenge, alongside the buzzword that defines it. Oft-overused terms, they are ...
June 5, 2014
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