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Data Science Posts

What Is An Offer Management Platform (OMP) and Why Do Brand Marketers Need One?
Brands today are tasked with running many different marketing campaigns to reach diverse audiences, increasing the need to distribute offers at scale. However, too often marketers leave offers ...
January 25, 2019
Control, Measure, and Save: 6 Key Benefits of an Offer Management Platform
Over 2 billion offers are redeemed by United States consumers annually¹. Marketers who do not take the proper measures to secure offers put their organization at risk for lost revenue through ...
January 17, 2019

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Automotive Marketing Retargeting Strategies That Work
The automotive industry continues to grow, with global sales reaching 78.6 million in 2017, projected to reach 81.5 million units in 2018¹. However, even in a healthy market, a company needs to ...
July 24, 2018
RevTrax Named as a Brilliant Way to Boost Marketing Performance, Conversion Rates
A new Forbes.com article published today titled, "The Brilliant Ways Kimberly-Clark Uses Big Data, IoT & Artificial Intelligence To Boost Performance," mentions RevTrax Smart Offers as a way that ...
July 13, 2018
Car Dealerships Need Offline Retargeting to Improve ROI, Increase Sales
Many car dealership marketers today allocate large portions of their budget toward mass media in order to get potential customers in the door to test drive and buy. For instance, General Motors Co. ...
June 27, 2018
How Offline Retargeting Helps Travel Marketers Go Beyond Search PPC
Travel marketers have a tremendous opportunity to capitalize on customer planning and consideration cycles. For cruise lines, resorts, and destination marketing organizations (DMOs), the key is ...
June 12, 2018
How to Apply Offer Value Testing for Marketing Spend Optimization
Offers and discounts are a proven method of successfully introducing new products, gaining new customers, engaging existing customers, and clearing inventory. One study showed that 96% of shoppers ...
May 17, 2018