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RevTrax Blog

3 Holiday Marketing Tips to Increase Your In-store Sales
According to a National Retail Federation study,¹ United States holiday retail sales eclipsed $680 billion in 2017. As consumers abandon traditional in-store purchases in favor of other channels to ...
October 16, 2018
Boost Your Holiday Promotions Using Offline Retargeting
With sales totals expected to top $1 trillion in 2018, comprising 25% of average total revenue¹, holiday shopping is critical to retail success - and it is starting earlier than ever. Peak shopping ...
September 10, 2018

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PromoTech Security Gets a Boost with New RevTrax Patent
RevTrax has announced today in a new press release that they have received a new patent boosting their technology’s ability to secure offers of all kinds. The patent specifically enables RevTrax to ...
August 23, 2018
Marketing Trends 2018: Introducing the RevTrax Promotions Benchmarking Report
At RevTrax, the PromoTech platform has been used by brands across many industries to serve almost a billion offers over the last decade. The data gathered from these promotions has provided a wealth ...
August 21, 2018
Win Black Friday and the Holidays with RevTrax PromoTech
When it comes to preparing for Black Friday and the Holidays, it takes more than just standard marketing. Brands need to be just as savvy with their promotional planning as they are with their ...
August 1, 2018
Leveraging Targeted Offers for Back-To-School Promotions
Smart marketers know that back-to-school (BTS) is the longest shopping event of the year. With the 4th of July now in the rear-view mirror, BTS shoppers have their eye on the horizon and retail ...
July 9, 2018
How Retailers Can Benefit From Offline Retargeting Marketing Campaigns
Retail marketers are spending a lot of money to attract website visitors while crossing their fingers that these site visitors come into the store. Offline retargeting helps drive customer ...
June 18, 2018
How Retailers Can Drive 100% More Revenue from Affiliate Marketing Programs
Affiliate marketing, in which a business pays a commission referring websites that promote its products, provides retailers with a way to expand their reach using new avenues to interact with ...
June 11, 2018
PromoTech: Connecting the Dots Across the Online and Offline Marketing Stack
Today’s marketing stack is missing something. For years, brands across industries have utilized a variety of technology solutions to execute sophisticated consumer marketing campaigns across many ...
March 29, 2018
Alpha Zero and Reinforcement Learning: What Does this Mean for Marketing?
Once the basis for science fiction, artificial intelligence is becoming a part of everyday life, advancing more rapidly than experts could have predicted just a few years ago. For example, in 2015, ...
March 20, 2018