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eCommerce Posts

Infographic: The Pandemic's Impact on Consumer Device Usage
The world economy has been disrupted by the COVID-19 pandemic in an unprecedented way affecting almost every industry. Consumer priorities and purchase habits have shifted due to both the economic ...
December 14, 2020
2020 Year in Review: Product Releases
The disruptions brought on by the Coronavirus transformed consumer shopping habits and forced brands to adapt swiftly to accelerating trends. Not all companies were ready and able to pivot on the fly ...
December 4, 2020

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Alvin Glay of Response Media on the importance of building a data infrastructure to create a personalized, seamless consumer experience
Response Media’s Alvin Glay highlights why leveraging data is critical to designing a seamless, personalized consumer journey and establishing a direct-to-consumer relationship. Originally part of ...
November 12, 2020
RevTrax's Jonathan Treiber on why mobile payments and everchanging consumer expectations are exciting, yet concerning
RevTrax’s CEO and Co-founder Jonathan Treiber highlights why contactless mobile payments are now appealing to consumers and why meeting consumer expectations are keeping brands up at night. ...
November 12, 2020
Casey Sullivan, Brand Engagement Lead at Clorox on how artificial intelligence, data driven marketing, and other data solutions are the driving forces behind successful brand strategies
Casey Sullivan, Brand Engagement Lead at Clorox examines why artificial intelligence, data driven marketing, and other data solutions are preeminent trends to focus on going forward. Originally part ...
November 12, 2020
Response Media’s Alvin Glay on why personalization, mobile coupons, and data security should be top of mind for every brand
Response Media’s Alvin Glay highlights his excitement surrounding personalization and consumer preferences shifting to mobile coupons, while expressing concern navigating around privacy and data ...
November 12, 2020
Clorox Brand Engagement Lead, Casey Sullivan on challenges promotional marketers may face heading into 2021
Casey Sullivan, Brand Engagement Lead at Clorox discusses consumer attention spans, staying on top of technological changes, and why personalization is so important in 2021. Originally part of our ...
November 12, 2020
Response Media’s VP of Growth and Strategy, Alvin Glay on challenges promotional marketers may face heading into 2021
Alvin Glay of Response Media explains why promotional marketers need to try harder than ever to prevent their consumers from switching to other brands heading into 2021. Originally part of our ...
November 12, 2020
Jonathan Treiber, CEO and Co-founder of RevTrax discusses the biggest changes in promotional marketing in 2020
CEO and Co-founder, Jonathan Treiber of RevTrax explains how the shift to ecommerce among other trends shaped promotional marketing in 2020. Originally part of our Virtual Roundtable Event on The ...
November 12, 2020
Jonathan Treiber, CEO and Co-founder of RevTrax on Challenges promotional marketers may face heading into 2021
Jonathan Treiber of RevTrax touches on how complacency from an innovation standpoint could cause problems for promotional marketers in 2021. Originally part of our Virtual Roundtable Event on The ...
November 12, 2020