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First-Party Data Posts

What Uncertainty? Brands Should Rely on Promotional Marketing Data to See Through the Crisis
Capitalizing on pent up customer demand. 
July 1, 2020
The Time to Double Down on Customer-Centric Strategies is Now
Sophisticated solutions for digital transformation.
June 24, 2020

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Leveraging Offers to Build a Data Ecosystem
How Promo Campaigns Give Brands the Keys to Long-Term Solutions 
June 17, 2020
For Brands, Thriving in the Future Means Increasing Shopper Knowledge
First-party data will be more important than ever.
June 2, 2020
Using Behavioral Economics To Grow Brand Sales
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
September 28, 2017
Using Behavioral Economics to Identify What Motivates Shopper Behavior
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
July 22, 2017
Grow & Leverage First-Party Purchase Data for Meaningful Growth
Uncover Truer Insights with Behavioral Economics & Silent Observation
July 21, 2017
The Overlooked Gold Mine of First-Party Purchase Data
How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth (part 1 of 2) Author: Jonathan R. Pinney Not all digital coupons are created equal. You may be asking why that ...
March 5, 2017