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holiday promotions Posts

Personalized Promotions Need to Join Contactless Payments and Curbside Pickup as Digital-First Necessities
Driving customer loyalty and ensuring reliable sales.
November 30, 2020
Targeting Millennials And Gen-Z Could Help Save Holiday 2020 Shopping
Driving sales by riding the new wave.
November 23, 2020


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Believe It or Not — This Holiday Shopping Season is the Time to Leverage Marketing Experimentation
The lucrative holiday shopping season will be extended this year, which may or may not be a good thing. Due to the ongoing COVID-19 pandemic, retailers have begun rolling out holiday season deals ...
November 9, 2020
How Brands Must Combat Promotional Fraud During the 2020 Holiday Season
It’s the most wonderful time of year…to prevent fraud.
November 6, 2020
Smart Discounting Will Increase Margins this Holiday Season
Who wasn’t caught off guard by the ramifications of the COVID-19 pandemic? From March 2020 onward, there have been retailers reeling from the devastating downturn wrought by market uncertainty, now ...
November 3, 2020
Protect Your Holiday Offers with the RevTrax Offer Management Platform
For the last several months, brand advertisers have been carefully analyzing trends and developing promotions for segmented offers with a finite budget to launch as part of a holiday marketing ...
December 5, 2018
CPG Marketing Strategies to Maximize Holiday Sales
As the end of the year rapidly approaches, CPG marketers can implement an effective holiday marketing strategy to drive sales. CPG sales continue to grow, and are expected to jump from $635 billion ...
October 24, 2018
New MarTech Series Guest Publication: How Brands can get a Bigger Piece of the Holiday Pie, According to RevTrax's CEO
Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017. Almost 60% of US internet users redeemed a digital offer or code at least once in ...
October 23, 2018
3 Holiday Marketing Tips to Increase Your In-store Sales
According to a National Retail Federation study,¹ United States holiday retail sales eclipsed $680 billion in 2017. As consumers abandon traditional in-store purchases in favor of other channels to ...
October 16, 2018
Search and Social Get the Best Results for Holiday Promotions, According to a Study from RevTrax
RevTrax has introduced its Holiday Promotions Benchmarking Report today in a new press release. The report includes anonymized data from 2,288 promotional campaigns from 180 brands that were ...
September 26, 2018