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RevTrax Blog

Protect Your Holiday Offers with the RevTrax Offer Management Platform
For the last several months, brand advertisers have been carefully analyzing trends and developing promotions for segmented offers with a finite budget to launch as part of a holiday marketing ...
December 5, 2018
CPG Marketing Strategies to Maximize Holiday Sales
As the end of the year rapidly approaches, CPG marketers can implement an effective holiday marketing strategy to drive sales. CPG sales continue to grow, and are expected to jump from $635 billion ...
October 24, 2018

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New MarTech Series Guest Publication: How Brands can get a Bigger Piece of the Holiday Pie, According to RevTrax's CEO
Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017. Almost 60% of US internet users redeemed a digital offer or code at least once in ...
October 23, 2018
3 Holiday Marketing Tips to Increase Your In-store Sales
According to a National Retail Federation study,¹ United States holiday retail sales eclipsed $680 billion in 2017. As consumers abandon traditional in-store purchases in favor of other channels to ...
October 16, 2018
Search and Social Get the Best Results for Holiday Promotions, According to a Study from RevTrax
RevTrax has introduced its Holiday Promotions Benchmarking Report today in a new press release. The report includes anonymized data from 2,288 promotional campaigns from 180 brands that were ...
September 26, 2018
Kickstart Incremental In-Store Holiday Sales in Two Weeks:  No Barcodes Necessary
According to eMarketer, retail “foot traffic continues to slump. One study found foot traffic in US retail stores fell 7.5% in November and December 2017, continuing the longer-term trend toward ...
September 21, 2018
Why Your New Years Marketing Campaigns Need Offline Retargeting
In the autumn, shoppers begin to consider holiday plans, with 21% of shoppers starting their holiday shopping in October, and 40% in November.¹ While overshadowed by the Christmas retail frenzy, New ...
September 17, 2018
Boost Your Holiday Promotions Using Offline Retargeting
With sales totals expected to top $1 trillion in 2018, comprising 25% of average total revenue¹, holiday shopping is critical to retail success - and it is starting earlier than ever. Peak shopping ...
September 10, 2018