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Loyalty Posts

Brandi Johnson, the CEO of The Coupon Bureau on how digital coupons & offers impact Retailer loyalty programs
In this video Brandi Johnson, CEO of The Coupon Bureau discusses how digital coupons and offers impact Retailer loyalty programs. Originally part of our Virtual Roundtable Event - The Top 5 Ways The ...
April 12, 2021
How Brands Can Still Be Personal When Customers Demand Privacy
Customer privacy has been a major concern, particularly over the last five years. Increasingly, consumers are realizing that part of the cost of doing business in an online economy means sacrificing ...
February 16, 2021

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Buyer Loyalty: How to Build It, How to Keep It, and How to Destroy It
Buyer Loyalty Buyer loyalty starts with initiating a customer and involves understanding who your customers are and what they want and need. Buyer loyalty can be described as a binary concept – ...
July 1, 2019
How Data-driven Insights Build Customer Value, Satisfaction, and Loyalty
Improving the customer experience is one way that companies can set their brand apart while inspiring loyalty in their customers. The Walker Information’s Customer 2020 Survey¹ predicts that by 2020, ...
February 1, 2018
Big Data, Customer Analytics and Loyalty Programs
“Retailers understand that it costs more to acquire new customers than it does to keep their existing ones happy.” [Epsilon, 2014].
April 29, 2014
Building Customer Loyalty Through Intimacy
April is upon us which means we’re heading into International Customer Loyalty Month. We here at RevTrax are taking this month to reflect on our own company best practices in customer service and the ...
April 1, 2014
The Customer Loyalty Landscape
What really drives customer loyalty in today’s retail ecosystems? Is it the ability to provide a customer-centric experience? The practice of seamlessly integrating a loyalty program across channels ...
March 12, 2014