RevTrax Insights | Loyalty

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White paper: Integrating Promotech Across the Marketing Stack

Read our new white paper to learn how intelligent promotions can be deployed to deliver valuable path-to-purchase insights across a variety of marketing channels, including: Brand Websites, Email, SMS / Text Messaging, Affiliate Marketing, and more.
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The 2018 RevTrax Promotions Benchmarking Report

Ever wonder how offers perform in different channels? How does Email compare to Search? What about different brand categories? And what channels should Personal Care brands leverage for growth? Download the report and learn how brands in Home, Health, Food, Kids, and Pet successfully mixed channels and delivered the right campaigns to secure higher than average redemption rates.
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Loyalty Posts

Buyer Loyalty: How to Build It, How to Keep It, and How to Destroy It

Buyer Loyalty Buyer loyalty starts with initiating a customer and involves understanding who your customers are and what they want and need. Buyer loyalty can be described as a binary concept – ...

How Data-driven Insights Build Customer Value, Satisfaction, and Loyalty

Improving the customer experience is one way that companies can set their brand apart while inspiring loyalty in their customers. The Walker Information’s Customer 2020 Survey¹ predicts that by 2020, ...

February 1, 2018

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Big Data, Customer Analytics and Loyalty Programs

“Retailers understand that it costs more to acquire new customers than it does to keep their existing ones happy.” [Epsilon, 2014].

Building Customer Loyalty Through Intimacy

April is upon us which means we’re heading into International Customer Loyalty Month. We here at RevTrax are taking this month to reflect on our own company best practices in customer service and the ...

The Customer Loyalty Landscape

What really drives customer loyalty in today’s retail ecosystems? Is it the ability to provide a customer-centric experience? The practice of seamlessly integrating a loyalty program across channels ...