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Maximize Margins Posts

This Easter May Be the Biggest in History—Is Your Pricing Strategy Up to the Challenge?
In 2020, Easter presented a unique challenge for brands as the first major holiday deeply affected by the nascent pandemic. With lockdown measures setting in, the confusion of the holiday coincided ...
March 17, 2021
Maximizing Margins This Allergy Season is Nothing to Sneeze At
Oftentimes when we’re discussing sales and promotions strategies, we’re grounding our analysis in retail holidays. It’s a no-brainer to plan promotions surrounding events like Christmas, where we ...
February 22, 2021


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Why Brands Shouldn’t Overlook Presidents’ Day in 2021
Looking at the calendar, it can be easy to lose Presidents’ Day in the mix of post-holidays retail opportunities. But it’s important to think of it as sort of a yin to Valentine’s Day’s yang. Where ...
January 27, 2021
Valentine’s Day Represents a Retail and CPG Opportunity in 2021
If holiday shopping trends taught us anything in 2020, it was to expect the unexpected. Approximately one year ago, the U.S. began instituting COVID-19 lockdown orders, which drastically altered ...
January 20, 2021
How Brands Can Maximize Margins on Promotions Ahead of the Super Bowl
After a 2020 holiday shopping season marred by the uncertainty wrought by the COVID-19 pandemic, companies across the U.S. will be circling February 7th on their calendars. The Super Bowl, one of the ...
January 11, 2021