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RevTrax Blog

3 Ways to Optimize Affiliate Marketing Campaigns with an Offer Management Platform
Affiliate marketing campaigns are a great way to attract new customers who might be unaware of your brand or offerings. However, when your promotions are distributed through different publishers, it ...
December 6, 2018
Back to School 2015: Don’t Discount Millennial Targeting
While traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their ...
May 5, 2015

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Mobile Influencing In-Store Sales for National Retailer
We have just released our latest client case study, focusing on a leading department store with more than 100 locations across the United States and highlighting the impact of mobile influencing ...
April 23, 2015
Retailers, take note: The mobile coupon is your friend.
A recent study, ‘The New Digital Divide’, published by Deloitte Digital expressed the omnipotence of digital and mobile in the current retail landscape. Retailers are mindful that digital and mobile ...
May 13, 2014
Winning the Back-to-School Retail Battle
Alice Cooper best captured the sentiment of school and college kids across America in his iconic song ‘School’s Out’. Unfortunately for many kids, Alice’s declaration that ‘school’s out forever’, is ...
May 5, 2014
Mobile Consumer Behavior Differs by Marketing Channel
In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly ...
February 12, 2014
Why Mobile Promotions Should Be at the Top of Your 2014 To-Do List
There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.
February 7, 2014
Making "Cross-Device" Work for You
Consumer use of multiple personal electronic devices continues to increase, and so does cross-device coupon usage. Consumers research products, shop and purchase all on desktop computers, tablets and ...
January 6, 2014
Improve Customer Experience [Infographic]
Brands and retailers are always working to improve the customer experience. From reaching a customer with the right offer in the right place at the right time, to ensuring consumers are served with ...
November 26, 2013