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RevTrax Blog

PPC Best Practices: How to Connect Paid Search Offers to In-store Sales Using an OMP
Paid search advertisements benefit both businesses and their prospective customers. Delivering targeted content to a specific audience most likely to buy your brand’s products or services can engage ...
November 21, 2018
How Email Marketers Can Prevent Coupon Fraud Using an Offer Management Platform
By simply forwarding an email offer to friends and family, consumers can quickly distribute unsecured offers for redemption, costing businesses valuable revenue. However, email marketers can prevent ...
November 16, 2018

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CPG Marketers Can Increase Brand Awareness with Three O2O Strategies
Marketers at CPG brands trying to get a foothold in the market must always keep brand awareness at the top of mind. Today, 40% of a brand’s eCommerce revenue comes from 8% of its shoppers¹, mostly ...
November 2, 2018
Marketing Trends 2018: Introducing the RevTrax Promotions Benchmarking Report
At RevTrax, the PromoTech platform has been used by brands across many industries to serve almost a billion offers over the last decade. The data gathered from these promotions has provided a wealth ...
August 21, 2018
O2O Definition - What is Online-to-Offline Marketing?
Online-to-offline (O2O) marketing is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. Retailers interested in adding O2O ...
August 13, 2018