<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/1040513460/?label=CwxPCKTchXMQtPOT8AM&amp;guid=ON&amp;script=0">
Get Started
I'm interested in O2O Marketing
Everything
Retail
Trends
Analytics
Data
Shopper Marketing
CPG
Business Intelligence
Retail Industry
Personalization
Offer Management Platform
CPG Industry
Digital Promotions
Affiliate Marketing
Offline Retargeting
Omnichannel Marketing
Online-to-Offline
Email Marketing
Mobile
Security
Whitepaper
Big Data
O2O Marketing
Path-to-purchase
holiday promotions
Data Science
Case Study
Machine Learning
Offer Validation
AI
BOPIS
Dynamic Email
Direct Mail
Enterprise marketing
Events
First-Party Data
Loyalty
Offer Value Testing
Social
Behavioral Economics
Products
Promotional Analysis
brand marketing
Artificial Intelligence
Company Culture
Consumer
Pomotional Analysis
Report
Travel Marketing
webinar
A/B Testing
Automotive
Display Re-Targeting
Email Service Providers
PPC
Paid Search
RFP Design
RFP Generation
Reinforcement Learning
financial services marketing
patent

O2O Marketing Posts

O2O Marketing Definition: What is Online-to-Offline Marketing?
O2O marketing (online-to-offline marketing) is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. An example of O2O ...
April 23, 2019
What Is An Offer Management Platform (OMP) and Why Do Brand Marketers Need One?
Brands today are tasked with running many different marketing campaigns to reach diverse audiences, increasing the need to distribute offers at scale. However, too often marketers leave offers ...
January 25, 2019

SUBSCRIBE

Receive our insights directly in your inbox.

Sign up to recieve valuable industry insights from the RevTrax team.

Control, Measure, and Save: 6 Key Benefits of an Offer Management Platform
Over 2 billion offers are redeemed by United States consumers annually¹. Marketers who do not take the proper measures to secure offers put their organization at risk for lost revenue through ...
January 17, 2019
4 Retail Industry Challenges and Solutions for Enterprise Marketers
Enterprise retailers strive to increase ROI of marketing campaigns by understanding customers’ path-to-purchase and how to engage them every step of the way. While 96% of Americans shop online, ...
January 10, 2019
PPC Best Practices: How to Connect Paid Search Offers to In-store Sales Using an OMP
Paid search advertisements benefit both businesses and their prospective customers. Delivering targeted content to a specific audience most likely to buy your brand’s products or services can engage ...
November 21, 2018
How Email Marketers Can Prevent Coupon Fraud Using an Offer Management Platform
By simply forwarding an email offer to friends and family, consumers can quickly distribute unsecured offers for redemption, costing businesses valuable revenue. However, email marketers can prevent ...
November 16, 2018
CPG Marketers Can Increase Brand Awareness with Three O2O Strategies
Marketers at CPG brands trying to get a foothold in the market must always keep brand awareness at the top of mind. Today, 40% of a brand’s eCommerce revenue comes from 8% of its shoppers¹, mostly ...
November 2, 2018
Marketing Trends 2018: Introducing the RevTrax Promotions Benchmarking Report
At RevTrax, the PromoTech platform has been used by brands across many industries to serve almost a billion offers over the last decade. The data gathered from these promotions has provided a wealth ...
August 21, 2018