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RevTrax Blog

RevTrax CEO Discusses Retail Sneaker Market with Glossy
A new article recently published in Glossy titled, 'In a sneaker market dominated by resale, Foot Locker is aiming to stay relevant,' features RevTrax CEO Jonathan Treiber discussing his thoughts on ...
February 13, 2019
7 Signs Brand Marketers Need an Offer Management Platform
Given the variety of channels in the digital age, it’s becoming more and more challenging for brand marketers to manage the distribution and redemption of their digital offers. However, an offer ...
January 31, 2019

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What Is An Offer Management Platform (OMP) and Why Do Brand Marketers Need One?
Brands today are tasked with running many different marketing campaigns to reach diverse audiences, increasing the need to distribute offers at scale. However, too often marketers leave offers ...
January 25, 2019
Control, Measure, and Save: 6 Key Benefits of an Offer Management Platform
Over 2 billion offers are redeemed by United States consumers annually¹. Marketers who do not take the proper measures to secure offers put their organization at risk for lost revenue through ...
January 17, 2019
How an Offer Management Platform Can Enhance Customer Segmentation
Delivering offers to segmented groups of customers can be a challenge without the right resources. Dynamic email sent from an offer management platform can allow marketers to connect with their ...
December 13, 2018
3 Ways to Optimize Affiliate Marketing Campaigns with an Offer Management Platform
Affiliate marketing campaigns are a great way to attract new customers who might be unaware of your brand or offerings. However, when your promotions are distributed through different publishers, it ...
December 6, 2018
PPC Best Practices: How to Connect Paid Search Offers to In-store Sales Using an OMP
Paid search advertisements benefit both businesses and their prospective customers. Delivering targeted content to a specific audience most likely to buy your brand’s products or services can engage ...
November 21, 2018