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Offer Management Platform Posts

How Our Offer Management Platform Works with Every Email Service Provider
According to Adobe’s annual consumer email survey, email is the preferred vehicle of contact by brands, topping the list for 50% of respondents, nearly 30 points above the second place vehicle – ...
March 26, 2019
ShopTalk 2019: Takeaways For Retailers From Las Vegas
ShopTalk is a retail event unlike any other. It’s what NRF and Shop.org should have been, combined. After three days at the event, it struck me as a holistic reflection of what retail is in 2019 and ...
March 14, 2019

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[PODCAST] The Retail Doctor and RevTrax CEO discuss getting customers into stores.
Getting customers into their brick-and-mortar stores is obviously one of the most important goals for retailers today. It's one of the main things the RevTrax Offer Management Platform helps our ...
March 11, 2019
MarketWatch Discusses Old Navy & Gap Split With RevTrax CEO
Gap Inc. recently decided to split Old Navy into it's own company. The news prompted a flurry of reactions within the retail industry. MarketWatch discussed the decision with RevTrax CEO Jonathan ...
March 1, 2019
MediaPost highlights Email Promotions Benchmarking Figures From RevTrax
An article recently published in MediaPost leverages the RevTrax Promotions Benchmarking Report to shed some light on email as an important marketing channel, especially when it comes to offer ...
February 28, 2019
RevTrax CEO Discusses Retail Sneaker Market with Glossy
A new article recently published in Glossy titled, 'In a sneaker market dominated by resale, Foot Locker is aiming to stay relevant,' features RevTrax CEO Jonathan Treiber discussing his thoughts on ...
February 13, 2019
7 Signs Brand Marketers Need an Offer Management Platform
Given the variety of channels in the digital age, it’s becoming more and more challenging for brand marketers to manage the distribution and redemption of their digital offers. However, an offer ...
January 31, 2019
What Is An Offer Management Platform (OMP) and Why Do Brand Marketers Need One?
Brands today are tasked with running many different marketing campaigns to reach diverse audiences, increasing the need to distribute offers at scale. However, too often marketers leave offers ...
January 25, 2019
Control, Measure, and Save: 6 Key Benefits of an Offer Management Platform
Over 2 billion offers are redeemed by United States consumers annually¹. Marketers who do not take the proper measures to secure offers put their organization at risk for lost revenue through ...
January 17, 2019
How an Offer Management Platform Can Enhance Customer Segmentation
Delivering offers to segmented groups of customers can be a challenge without the right resources. Dynamic email sent from an offer management platform can allow marketers to connect with their ...
December 13, 2018