RevTrax Insights | Offer Value Testing

Offer Management Platform
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SmartOffers^®

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SmartOffers^®

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White paper: Integrating Promotech Across the Marketing Stack

Read our new white paper to learn how intelligent promotions can be deployed to deliver valuable path-to-purchase insights across a variety of marketing channels, including: Brand Websites, Email, SMS / Text Messaging, Affiliate Marketing, and more.
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The 2018 RevTrax Promotions Benchmarking Report

Ever wonder how offers perform in different channels? How does Email compare to Search? What about different brand categories? And what channels should Personal Care brands leverage for growth? Download the report and learn how brands in Home, Health, Food, Kids, and Pet successfully mixed channels and delivered the right campaigns to secure higher than average redemption rates.
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Offer Value Testing Posts

7 Signs Brand Marketers Need an Offer Management Platform

Given the variety of channels in the digital age, it’s becoming more and more challenging for brand marketers to manage the distribution and redemption of their digital offers. However, an offer ...

January 31, 2019

What Is An Offer Management Platform (OMP) and Why Do Brand Marketers Need One?

Brands today are tasked with running many different marketing campaigns to reach diverse audiences, increasing the need to distribute offers at scale. However, too often marketers leave offers ...

January 25, 2019

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Control, Measure, and Save: 6 Key Benefits of an Offer Management Platform

Over 2 billion offers are redeemed by United States consumers annually¹. Marketers who do not take the proper measures to secure offers put their organization at risk for lost revenue through ...

January 17, 2019

How to Apply Offer Value Testing for Marketing Spend Optimization

Offers and discounts are a proven method of successfully introducing new products, gaining new customers, engaging existing customers, and clearing inventory. One study showed that 96% of shoppers ...