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Omnichannel Marketing Posts

Our Panelists discuss how digital coupons and offers impact promotional marketing
In this video Brandi Johnson, CEO of The Coupon Bureau, Seth Sarelson, Co-Founder & Head of Product at RevTrax and Michael Loyson, Brand Director of Proctor & Gamble explain how digital offers have ...
April 12, 2021
What Uncertainty? Brands Should Rely on Promotional Marketing Data to See Through the Crisis
Capitalizing on pent up customer demand. 
July 1, 2020

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Food & Beverage Industry Discount Trends
How are Food & Beverage Brands Discounting? Through our ideal discount benchmarking analysis - we have found that Food & Beverage brands are over-discounting by ~15% percentage points. We are finding ...
October 16, 2019
Omnichannel Marketing: Benefits & Challenges
Everything you need to know about Omnichannel Marketing, from best practices to common challenges that businesses face.
September 6, 2019
A Buyer's Checklist for investing in Offer-Optimization
We know how tough the Offer-Optimization category can be to navigate for brands trying to find the right vendor. For this reason, we've constructed a buyer's checklist that will outline exactly what ...
August 21, 2019
O2O Marketing Definition: What is Online-to-Offline Marketing?
O2O marketing (online-to-offline marketing) is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. An example of O2O ...
April 23, 2019
PromoTech Security Gets a Boost with New RevTrax Patent
RevTrax has announced today in a new press release that they have received a new patent boosting their technology’s ability to secure offers of all kinds. The patent specifically enables RevTrax to ...
August 23, 2018
Win Black Friday and the Holidays with RevTrax PromoTech
When it comes to preparing for Black Friday and the Holidays, it takes more than just standard marketing. Brands need to be just as savvy with their promotional planning as they are with their ...
August 1, 2018
Online-to-Offline Marketing Strategies: How O2O Drives Business Growth
Omnichannel marketing is a new way to look at retailing, focusing on the customer experience rather than the product or the channel. Today’s customers expect a single, cohesive brand experience ...
July 27, 2018
PromoTech: Connecting the Dots Across the Online and Offline Marketing Stack
Today’s marketing stack is missing something. For years, brands across industries have utilized a variety of technology solutions to execute sophisticated consumer marketing campaigns across many ...
March 29, 2018