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RevTrax Blog

PPC Best Practices: How to Connect Paid Search Offers to In-store Sales Using an OMP
Paid search advertisements benefit both businesses and their prospective customers. Delivering targeted content to a specific audience most likely to buy your brand’s products or services can engage ...
November 21, 2018
O2O Definition - What is Online-to-Offline Marketing?
Online-to-offline (O2O) marketing is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. Retailers interested in adding O2O ...
August 13, 2018

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Online-to-Offline Marketing Strategies: How O2O Drives Business Growth
Omnichannel marketing is a new way to look at retailing, focusing on the customer experience rather than the product or the channel. Today’s customers expect a single, cohesive brand experience ...
July 27, 2018
Automotive Marketing Retargeting Strategies That Work
The automotive industry continues to grow, with global sales reaching 78.6 million in 2017, projected to reach 81.5 million units in 2018¹. However, even in a healthy market, a company needs to ...
July 24, 2018
In-store Affiliate Marketing: A New Way for Retailers and Manufacturers to Drive In-store Sales
With over 91% of retail purchases taking place in-store and the majority of these being web-influenced, marketers need a scalable way to drive in-store sales.   We saw an opportunity to create a ...
July 17, 2018
How Retailers Can Benefit From Offline Retargeting Marketing Campaigns
Retail marketers are spending a lot of money to attract website visitors while crossing their fingers that these site visitors come into the store. Offline retargeting helps drive customer ...
June 18, 2018
Personalize Your BOPIS Efforts to Increase Retail Sales by 12%
BOPIS, or buy-online, pick-up-in-store, is evolving from a fairly standard, online-to-offline (O2O) purchase option to a valuable omnichannel marketing tool. Making an online sale is one thing; but ...
June 7, 2018
PromoTech: Connecting the Dots Across the Online and Offline Marketing Stack
Today’s marketing stack is missing something. For years, brands across industries have utilized a variety of technology solutions to execute sophisticated consumer marketing campaigns across many ...
March 29, 2018
How Data-driven Insights Build Customer Value, Satisfaction, and Loyalty
Improving the customer experience is one way that companies can set their brand apart while inspiring loyalty in their customers. The Walker Information’s Customer 2020 Survey¹ predicts that by 2020, ...
February 1, 2018
Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018