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Personalization Posts

6 Examples of Behavioral Marketing and Targeting Models
PPD insights will have a lasting impact on determining ideal promotion strategies for brands. We’ve mentioned over the past six months or so, and it’s not an overstatement to say, that COVID has ...
October 6, 2020
How Well Do You Know Your Customer? — The Future of Marketing
Get to know motivation-based personalization and behavioral targeting. For the most part, marketing to consumers has worked in broad strokes in the past. Rudimentary results like how many pages a ...
September 29, 2020

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How Previous Customer Behavior is the Key to Future Purchases
Eliminating wasted costs and driving ROI. In the past six months, promotional marketers have faced pressure like never before to improve profitability. The economic strains brought on by the COVID-19 ...
September 22, 2020
Why Motivation-Based Personalization Matters During COVID-19
Brands need more sophisticated ways to market, target and engage consumers. COVID has created such an economic upheaval, crashing through countless industries and sectors, that the continued ...
September 15, 2020
Predictive Purchase Data: Leverage over a decade of consumer behavioral insights to deliver better performing offers and incentives
Brands that offer motivation-based personalization can increase their profits by up to 15% The disruption caused by COVID-19 has impacted consumers in a myriad of ways forcing brands to adapt on the ...
September 9, 2020
How Personalization Will Be More Important for Retailers During (and After) COVID-19
What will the American retail landscape look like in six months? What will it look like in 12 months — or in a couple of years? At this point, these are unanswerable macro questions for an industry ...
May 20, 2020
Personalize Your BOPIS Efforts to Increase Retail Sales by 12%
BOPIS, or buy-online, pick-up-in-store, is evolving from a fairly standard, online-to-offline (O2O) purchase option to a valuable omnichannel marketing tool. Making an online sale is one thing; but ...
June 7, 2018
Dynamic Email Tactics to Support One-to-One Marketing
More than 3 billion people worldwide maintain active email accounts, giving email a more comprehensive reach than any other marketing channel. However, with almost 250 billion emails sent daily¹, the ...
February 12, 2018
How Data-driven Insights Build Customer Value, Satisfaction, and Loyalty
Improving the customer experience is one way that companies can set their brand apart while inspiring loyalty in their customers. The Walker Information’s Customer 2020 Survey¹ predicts that by 2020, ...
February 1, 2018
Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018
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