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Personalization Posts

Casey Sullivan, Brand Engagement Lead at Clorox on how artificial intelligence, data driven marketing, and other data solutions are the driving forces behind successful brand strategies
Casey Sullivan, Brand Engagement Lead at Clorox examines why artificial intelligence, data driven marketing, and other data solutions are preeminent trends to focus on going forward. Originally part ...
November 12, 2020
Response Media’s Alvin Glay on why personalization, mobile coupons, and data security should be top of mind for every brand
Response Media’s Alvin Glay highlights his excitement surrounding personalization and consumer preferences shifting to mobile coupons, while expressing concern navigating around privacy and data ...
November 12, 2020

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Clorox Brand Engagement Lead, Casey Sullivan on challenges promotional marketers may face heading into 2021
Casey Sullivan, Brand Engagement Lead at Clorox discusses consumer attention spans, staying on top of technological changes, and why personalization is so important in 2021. Originally part of our ...
November 12, 2020
Response Media’s VP of Growth and Strategy, Alvin Glay on challenges promotional marketers may face heading into 2021
Alvin Glay of Response Media explains why promotional marketers need to try harder than ever to prevent their consumers from switching to other brands heading into 2021. Originally part of our ...
November 12, 2020
Jonathan Treiber, CEO and Co-founder of RevTrax discusses the biggest changes in promotional marketing in 2020
CEO and Co-founder, Jonathan Treiber of RevTrax explains how the shift to ecommerce among other trends shaped promotional marketing in 2020. Originally part of our Virtual Roundtable Event on The ...
November 12, 2020
Jonathan Treiber, CEO and Co-founder of RevTrax on Challenges promotional marketers may face heading into 2021
Jonathan Treiber of RevTrax touches on how complacency from an innovation standpoint could cause problems for promotional marketers in 2021. Originally part of our Virtual Roundtable Event on The ...
November 12, 2020
David Rasho, Principal and Co-founder of Access2Insights on the importance of fulfilling consumer’s wants and needs
David Rasho of Access2Insights explains how developing POVs on the biggest industry trends can help brands meet consumer expectations. Originally part of our Virtual Roundtable Event on The Future of ...
November 12, 2020
Recap: The Future of Promotional Marketing Virtual Roundtable
Some of the industry's top talents met to discuss the advancements in promotional marketing technologies, tools and tactics.
November 11, 2020
6 Examples of Behavioral Marketing and Targeting Models
PPD insights will have a lasting impact on determining ideal promotion strategies for brands. We’ve mentioned over the past six months or so, and it’s not an overstatement to say, that COVID has ...
October 6, 2020
How Well Do You Know Your Customer? — The Future of Marketing
Get to know motivation-based personalization and behavioral targeting. For the most part, marketing to consumers has worked in broad strokes in the past. Rudimentary results like how many pages a ...
September 29, 2020
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