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Predictive Purchase Data Posts

This Easter May Be the Biggest in History—Is Your Pricing Strategy Up to the Challenge?
In 2020, Easter presented a unique challenge for brands as the first major holiday deeply affected by the nascent pandemic. With lockdown measures setting in, the confusion of the holiday coincided ...
March 17, 2021
Preparing for the Death of Third-Party Cookies With Predictive Data
When Google announced that it would be phasing out third-party cookies—small pieces of data that are used for tracking and targeting personas across the internet—in 2019, it immediately disrupted ...
March 9, 2021

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Maximizing Margins This Allergy Season is Nothing to Sneeze At
Oftentimes when we’re discussing sales and promotions strategies, we’re grounding our analysis in retail holidays. It’s a no-brainer to plan promotions surrounding events like Christmas, where we ...
February 22, 2021
How Brands Can Still Be Personal When Customers Demand Privacy
Customer privacy has been a major concern, particularly over the last five years. Increasingly, consumers are realizing that part of the cost of doing business in an online economy means sacrificing ...
February 16, 2021
New Year, New Tools
Thinking differently and acting differently as a data-driven organization.
December 22, 2020
2020 Year in Review: Top 10 Blog Posts
With 2020 is coming to a close, we’ve taken the time to reflect on the year that was and all of the change that occurred. We've seen how quickly eCommerce has grown and how the pandemic has impacted ...
December 8, 2020
2020 Year in Review: Product Releases
The disruptions brought on by the Coronavirus transformed consumer shopping habits and forced brands to adapt swiftly to accelerating trends. Not all companies were ready and able to pivot on the fly ...
December 4, 2020
6 Examples of Behavioral Marketing and Targeting Models
PPD insights will have a lasting impact on determining ideal promotion strategies for brands. We’ve mentioned over the past six months or so, and it’s not an overstatement to say, that COVID has ...
October 6, 2020
How Well Do You Know Your Customer? — The Future of Marketing
Get to know motivation-based personalization and behavioral targeting. For the most part, marketing to consumers has worked in broad strokes in the past. Rudimentary results like how many pages a ...
September 29, 2020
How Previous Customer Behavior is the Key to Future Purchases
Eliminating wasted costs and driving ROI. In the past six months, promotional marketers have faced pressure like never before to improve profitability. The economic strains brought on by the COVID-19 ...
September 22, 2020