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RevTrax Blog

Personalize Your BOPIS Efforts to Increase Retail Sales by 12%
BOPIS, or buy-online, pick-up-in-store, is evolving from a fairly standard, online-to-offline (O2O) purchase option to a valuable omnichannel marketing tool. Making an online sale is one thing; but ...
June 7, 2018
Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018

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The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.
January 11, 2018
6 Anti-Fraud Features You Need to Protect Your Digital Promotions
Added Security Features Can Help Prevent Misuse of Digital Promotions Digital promotions are an extremely valuable tool for marketers. Over 127 million adults in the United States redeemed digital ...
December 12, 2017
Aeropostale/Pepperjam Case Study
Industry: Retail Clothing   Summary Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing ...
July 7, 2016
Back to School 2015: Don’t Discount Millennial Targeting
While traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their ...
May 5, 2015
Mobile Influencing In-Store Sales for National Retailer
We have just released our latest client case study, focusing on a leading department store with more than 100 locations across the United States and highlighting the impact of mobile influencing ...
April 23, 2015
Case Study: Staples Canada Tackles 'Omnichannel' Through Partnerships
Most professionals can recollect an event or conference where a keynote speaker presented some new and dynamic industry challenge, alongside the buzzword that defines it. Oft-overused terms, they are ...
June 5, 2014
Quantifying the Value of Paid Search Marketing from Online to Offline
In late April, Google announced some big changes rolling out across the AdWords platform, changes that will have an effect on paid search campaigns. As Google continues to dominate the paid search ...
May 28, 2014
Retailers, take note: The mobile coupon is your friend.
A recent study, ‘The New Digital Divide’, published by Deloitte Digital expressed the omnipotence of digital and mobile in the current retail landscape. Retailers are mindful that digital and mobile ...
May 13, 2014
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