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Retail Posts

[PODCAST] The Retail Doctor and RevTrax CEO discuss getting customers into stores.
Getting customers into their brick-and-mortar stores is obviously one of the most important goals for retailers today. It's one of the main things the RevTrax Offer Management Platform helps our ...
March 11, 2019
MarketWatch Discusses Old Navy & Gap Split With RevTrax CEO
Gap Inc. recently decided to split Old Navy into it's own company. The news prompted a flurry of reactions within the retail industry. MarketWatch discussed the decision with RevTrax CEO Jonathan ...
March 1, 2019

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MediaPost highlights Email Promotions Benchmarking Figures From RevTrax
An article recently published in MediaPost leverages the RevTrax Promotions Benchmarking Report to shed some light on email as an important marketing channel, especially when it comes to offer ...
February 28, 2019
RevTrax CEO Discusses Retail Sneaker Market with Glossy
A new article recently published in Glossy titled, 'In a sneaker market dominated by resale, Foot Locker is aiming to stay relevant,' features RevTrax CEO Jonathan Treiber discussing his thoughts on ...
February 13, 2019
3 Holiday Marketing Tips to Increase Your In-store Sales
According to a National Retail Federation study,¹ United States holiday retail sales eclipsed $680 billion in 2017. As consumers abandon traditional in-store purchases in favor of other channels to ...
October 16, 2018
Search and Social Get the Best Results for Holiday Promotions, According to a Study from RevTrax
RevTrax has introduced its Holiday Promotions Benchmarking Report today in a new press release. The report includes anonymized data from 2,288 promotional campaigns from 180 brands that were ...
September 26, 2018
Kickstart Incremental In-Store Holiday Sales in Two Weeks:  No Barcodes Necessary
According to eMarketer, retail “foot traffic continues to slump. One study found foot traffic in US retail stores fell 7.5% in November and December 2017, continuing the longer-term trend toward ...
September 21, 2018
Personalize Your BOPIS Efforts to Increase Retail Sales by 12%
BOPIS, or buy-online, pick-up-in-store, is evolving from a fairly standard, online-to-offline (O2O) purchase option to a valuable omnichannel marketing tool. Making an online sale is one thing; but ...
June 7, 2018
Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018
The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.
January 11, 2018
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