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RevTrax Blog

In-store Affiliate Marketing: A New Way for Retailers and Manufacturers to Drive In-store Sales
With over 91% of retail purchases taking place in-store and the majority of these being web-influenced, marketers need a scalable way to drive in-store sales.   We saw an opportunity to create a ...
July 17, 2018
Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018

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The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.
January 11, 2018
Grow & Leverage First-Party Purchase Data for Meaningful Growth
Uncover Truer Insights with Behavioral Economics & Silent Observation
July 21, 2017
The Overlooked Gold Mine of First-Party Purchase Data
How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth (part 1 of 2) Author: Jonathan R. Pinney Not all digital coupons are created equal. You may be asking why that ...
March 5, 2017