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RevTrax Blog

Retail Consumer Trends for 2019: Three Solutions Marketers Need to Stay Competitive
The shift toward technology-focused retail solutions becomes more pronounced with every passing year. Retail eCommerce sales are expected to surpass $560 million in the United States alone next ...
October 29, 2018
Why Your New Years Marketing Campaigns Need Offline Retargeting
In the autumn, shoppers begin to consider holiday plans, with 21% of shoppers starting their holiday shopping in October, and 40% in November.¹ While overshadowed by the Christmas retail frenzy, New ...
September 17, 2018

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Boost Your Holiday Promotions Using Offline Retargeting
With sales totals expected to top $1 trillion in 2018, comprising 25% of average total revenue¹, holiday shopping is critical to retail success - and it is starting earlier than ever. Peak shopping ...
September 10, 2018
In-store Affiliate Marketing: A New Way for Retailers and Manufacturers to Drive In-store Sales
With over 91% of retail purchases taking place in-store and the majority of these being web-influenced, marketers need a scalable way to drive in-store sales.   We saw an opportunity to create a ...
July 17, 2018
Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018
The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.
January 11, 2018
Grow & Leverage First-Party Purchase Data for Meaningful Growth
Uncover Truer Insights with Behavioral Economics & Silent Observation
July 21, 2017
The Overlooked Gold Mine of First-Party Purchase Data
How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth (part 1 of 2) Author: Jonathan R. Pinney Not all digital coupons are created equal. You may be asking why that ...
March 5, 2017