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RevTrax Blog

Protect Your Holiday Offers with the RevTrax Offer Management Platform
For the last several months, brand advertisers have been carefully analyzing trends and developing promotions for segmented offers with a finite budget to launch as part of a holiday marketing ...
December 5, 2018
How Email Marketers Can Prevent Coupon Fraud Using an Offer Management Platform
By simply forwarding an email offer to friends and family, consumers can quickly distribute unsecured offers for redemption, costing businesses valuable revenue. However, email marketers can prevent ...
November 16, 2018

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PromoTech Security Gets a Boost with New RevTrax Patent
RevTrax has announced today in a new press release that they have received a new patent boosting their technology’s ability to secure offers of all kinds. The patent specifically enables RevTrax to ...
August 23, 2018
PromoTech: Connecting the Dots Across the Online and Offline Marketing Stack
Today’s marketing stack is missing something. For years, brands across industries have utilized a variety of technology solutions to execute sophisticated consumer marketing campaigns across many ...
March 29, 2018
The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.
January 11, 2018
6 Anti-Fraud Features You Need to Protect Your Digital Promotions
Added Security Features Can Help Prevent Misuse of Digital Promotions Digital promotions are an extremely valuable tool for marketers. Over 127 million adults in the United States redeemed digital ...
December 12, 2017
Consumers Willing to Share Data for Discounts
In today's omnichannel shopping environment, consumers are focused on keeping personal and payment data secure. In a 2013 Harris Interactive poll, 35% of American Internet users indicated they had ...
December 9, 2013