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Security Posts

Uncovering Promo Fraud: A Marketer’s Worst and Most Unknown Problem
Ensuring ROI and long-term safety.
September 2, 2020
How to Weed out Deal-Seekers vs Dedicated Fraudsters
Solving a superficially simple, but complex and costly problem.
August 19, 2020

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Promo Fraud: How It Works and How to Stop It
Spotting suspicious devices and user behavior to save money for your business.
July 29, 2020
Promo Fraud Will Make the Post-COVID Landscape Even Worse for Brands
No one knows when the COVID-19 pandemic will be over. Unless a vaccine drops into our laps by the end of the year, it most likely won’t be over anytime soon. This has brands and marketers thinking ...
July 15, 2020
What Is An Offer Management Platform (OMP) and Why Do Brand Marketers Need One?
Brands today are tasked with running many different marketing campaigns to reach diverse audiences, increasing the need to distribute offers at scale. However, too often marketers leave offers ...
January 25, 2019
Control, Measure, and Save: 6 Key Benefits of an Offer Management Platform
Over 2 billion offers are redeemed by United States consumers annually¹. Marketers who do not take the proper measures to secure offers put their organization at risk for lost revenue through ...
January 17, 2019
Protect Your Holiday Offers with the RevTrax Offer Management Platform
For the last several months, brand advertisers have been carefully analyzing trends and developing promotions for segmented offers with a finite budget to launch as part of a holiday marketing ...
December 5, 2018
How Email Marketers Can Prevent Coupon Fraud Using an Offer Management Platform
By simply forwarding an email offer to friends and family, consumers can quickly distribute unsecured offers for redemption, costing businesses valuable revenue. However, email marketers can prevent ...
November 16, 2018
PromoTech Security Gets a Boost with New RevTrax Patent
RevTrax has announced today in a new press release that they have received a new patent boosting their technology’s ability to secure offers of all kinds. The patent specifically enables RevTrax to ...
August 23, 2018
PromoTech: Connecting the Dots Across the Online and Offline Marketing Stack
Today’s marketing stack is missing something. For years, brands across industries have utilized a variety of technology solutions to execute sophisticated consumer marketing campaigns across many ...
March 29, 2018